The Health Haven (A)
The financial manager at the medical devices start-up Health Haven had to develop a revenue forecast that was aggressive enough to meet required performance targets but realistic enough to be honest and achievable given a reduced budget. He wanted to "lead from the middle" of his organization by providing an acceptable performance forecast on which Haven could deliver. This case is supported by a teaching note for instructors which contains links to supplemental video for students.
Collection: Darden University of Virginia (USA)
Ref: DARDEN-OB-1062-E
Format: PDF
Number of pages: 9
Publication Date: Nov 18, 2014
Language: English
Review date: Jan 26, 2016
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The financial manager at the medical devices start-up Health Haven had to develop a revenue forecast that was aggressive enough to meet required performance targets but realistic enough to be honest and achievable given a reduced budget. He wanted to "lead from the middle" of his organization by providing an acceptable performance forecast on which Haven could deliver. This case is supported by a teaching note for instructors which contains links to supplemental video for students.
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"The Health Haven (A)"
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