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The Health Haven (A)
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Reference: DARDEN-OB-1062-E
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Number of pages: 9
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Publication Date: Nov 18, 2014
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Fecha de edición: Jan 26, 2016
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Source: Darden University of Virginia (USA)
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Type of Document: Case
Description
The financial manager at the medical devices start-up Health Haven had to develop a revenue forecast that was aggressive enough to meet required performance targets but realistic enough to be honest and achievable given a reduced budget. He wanted to "lead from the middle" of his organization by providing an acceptable performance forecast on which Haven could deliver. This case is supported by a teaching note for instructors which contains links to supplemental video for students.