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Case

The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues

By Cespedes, Frank V. / Winig, Laura / Lovelock, Christopher H.

Marketing

When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. The marketing director of a new minor-league baseball team must design, conduct, and then interpret survey researc

Collection: HBSP (USA)

Ref: HBS-2510-E

Format: PDF

Number of pages: 13

Publication Date: Jul 25, 2008

Language: English, Spanish

Review date: Nov 5, 2009

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Description

Geographic Setting: Geographic Setting:Massachusetts

Industry Setting: Industry Setting:Arts, entertainment & sports

The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues

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The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues

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