The Toronto Ultimate Club
The general manager of a not-for-profit Ultimate Frisbee club seeks a marketing strategy to increase membership. For-profit clubs had claimed an ever-growing portion of the market, and the general manager has been asked to review current offerings in the marketplace and to develop a formal marketing plan that would ensure the club's viability in the coming years.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B09A029-E
Format: PDF
Number of pages: 16
Publication Date: Oct 30, 2009
Language: English
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Description
The general manager of a not-for-profit Ultimate Frisbee club seeks a marketing strategy to increase membership. For-profit clubs had claimed an ever-growing portion of the market, and the general manager has been asked to review current offerings in the marketplace and to develop a formal marketing plan that would ensure the club's viability in the coming years.
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Year: 2008
Geographic Setting: Canada
Industry Setting: Social Advocacy Organizations;
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