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TiVo 2011

Tonijuan, Gemma ; Comín, Marta ; Valor Sabatier, Josep ; Nueno, José Luis

Information Technologies, Knowledge and Communication, Marketing

Reference: SI-178-E
Geographic Setting: Estados Unidos
Publication Date: May 25, 2011
Source: IESE (España)
Type of Document: Case

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Description

TiVo is a digital video recorder, developed and marketed by TiVo, Inc. and introduced in 1999. TiVo provides an electronic television programming schedule, whose features include "Season Pass" schedules which record every new episode of a series, and "WishList" searches which allow users to find and record shows that match their interests by title, actor, director, category or keyword. TiVo is facing declining revenues and is exploring a number of different strategies to recuperate.

Keywords

Advertising Distribution Internet Strategy