TiVo 2011

By Tonijuan, Gemma / Comín, Marta / Valor Sabatier, Josep / Nueno, José Luis

Knowledge and Communication Marketing Information Technologies

TiVo is a digital video recorder, developed and marketed by TiVo, Inc. and introduced in 1999. TiVo provides an electronic television programming schedule, whose features include "Season Pass" schedules which record every new episode of a series, and "WishList" searches which allow users to find and record shows that match their interests by title, actor, director, category or keyword. TiVo is facing declining revenues and is exploring a number of different strategies to recuperate.

Collection: IESE (España)

Ref: SI-178-E

Format: PDF

Publication Date: May 25, 2011

Language: English

Description

Geographic Setting: Estados Unidos

TiVo 2011

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TiVo 2011

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TiVo 2011

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