Transformación de Genor: La época de Keys

The case is part of a two case series dealing with the unbundling or breakup of the South African conglomerate Gencor. This first case details the preparation of the organisation, the nurturing phase, before the CEO Derek Keys starts with the breaking up of the business. The internal environment of the organisation before Keys' arrival is discussed - the inability of the main board members to resolve strategic issues and the consequences for the managers in the divisions is a background to the appointment of the non-conformist Keys who takes over and turns the business. The strategy he develops, the actions he takes and the processes he uses are discussed in detail together with a full financial hisory.