Tucapel S.A.: Sistema de Remuneraciones para el Área Comercial

By Garcúia Huidobro, E., Vergara, F.

Marketing

Tucapel, el más grande distribuidor de arroz de Chile, se entera que Carozzi, grupo alimenticio líder en producción y comercialización de pastas y productos dulces, entraría al negocio del arroz en el segundo semestre 2005, buscando liderar este mercado en un plazo de entre tres y cinco años.El caso se centra en el diseño de un sistema de remuneraciones para el área comercial, que permita motivar a su fuerza de ventas para hacer frente de manera decidida a la entrada de Carozzi.

Collection: ESE (Chile)

Ref: ESE-DC-C-ES-08-021

Format: PDF

Number of pages: 20

Publication Date: Apr 14, 2008

Language: Spanish

Description

Year: 2005

Geographic Setting: Chile

Tucapel S.A.: Sistema de Remuneraciones para el Área Comercial

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Tucapel S.A.: Sistema de Remuneraciones para el Área Comercial

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Tucapel S.A.: Sistema de Remuneraciones para el Área Comercial

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