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    Uber: Changing the Way the World Moves (B)

    Moon, Youngme

    • Reference: HBS-317125-E

    • Year: 2017

    • Number of pages: 3

    • Geographic Setting: United States

    • Publication Date: May 3, 2017

    • Fecha de edición: Oct 19, 2017

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Transportation

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    Description

    This is a B case written as a follow-up to the original case, Uber: Changing the Way the World Moves (316101). It describes a slew of controversial incidents besetting the company in early 2017.

    Keywords

    Competitive Strategy Entrepreneurship Marketing Operations and processes Start-ups Startup