Ukrop's Savings Spot

By Farris, Paul W. / Venkatesan, Rajkumar

Marketing

Ukrop's has developed a unique coupon dispenser that is placed in front of the store. Customers with Ukrop's loyalty card can use this system to obtain coupons that are customized for them. The case explores the impact of this system on customer loyalty and store profitability. The case presents an opportunity to discuss the process of establishing the return on investment from such a loyalty program.

Collection: Darden University of Virginia (USA)

Ref: DARDEN-M-0753-E

Format: PDF

Number of pages: 15

Publication Date: Aug 18, 2008

Language: English

Description

Industry Setting: Consumer Goods

Ukrop's Savings Spot

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Ukrop's Savings Spot

Description

Ukrop's Savings Spot

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