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- Technical Note
Designing Marketing Experiments
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0839-EPublished: Aug 29, 2012Reviewed: Jun 3, 2014Format: PDFPages: 7Language: English - Case
Picante Mexican Grill: A New Delhi Experience
Collection: Darden University of Virginia (USA)Ref.: DARDEN-OM-1520-EPublished: Aug 15, 2014Format: PDFPages: 14Language: English - Case
Shri Mahila Griha Udyog Lijjat Papad: It's A Women-Only Business
Collection: Darden University of Virginia (USA)Ref.: DARDEN-OB-1091-EPublished: Jul 12, 2015Format: PDFPages: 11Language: English - Case
Advertising Switzerland: Switzerland Tourism’s 2024 Campaign
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1057-EPublished: Aug 29, 2024Format: PDFPages: 23Language: English - Technical Note
Three Empirical Methods for Calculating Customer Lifetime Value
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1056-EPublished: Aug 1, 2024Format: PDFPages: 11Language: English - Teaching Note
Customer Journey Map - Teaching note
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-1012TN-EPublished: May 15, 2023Format: PDFPages: 9Language: English - Technical Note
Text Analytics: Turning Words into Data
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0986-EPublished: Dec 6, 2019Format: PDFPages: 12Language: English - Case
Netflix, Inc.: The Mouse Strikes Back
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0975-EPublished: Aug 23, 2019Format: PDFPages: 7Language: English - Case
Driverless Trucks at Ford: Cruising into a Compromised Brand Identity?
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0967-EPublished: Jan 31, 2019Reviewed: Jul 10, 2020Format: PDFPages: 24Language: English - Supplementary Case
Tackling Low Completion Rates-A Compare.com Conundrum (C)
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0949-EPublished: Aug 9, 2017Reviewed: May 25, 2018Format: PDFPages: 3Language: English