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    Universita' Bocconi: Transformation in the New Millennium

    Gavetti, Giovanni ; Canato, Anna

    • Reference: HBS-709406-E

    • Year: 2007

    • Number of pages: 32

    • Geographic Setting: Italy

    • Publication Date: Jul 7, 2008

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Business education;Higher education

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    Description

    Since its foundation in 1902, Bocconi has been a teaching institution with a dominant domestic presence. The case examines the currently unfolding attempt at transforming Bocconi University into a research powerhouse with the ambition to build a strong position among Europe's leading business schools. The case offers a detailed analysis of Bocconi's transformational journey, and illustrates the challenges of changing the mindset of a large portion of the faculty.

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    Keywords

    Change management Cognitive psychology Growth strategy Persuasion Strategic planning