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Untapping Innovation

Business Ethics and Corporate Social Responsibility, Innovation and Change

Reference: ART-2795-E
Number of pages: 5
Geographic Setting: España; Australia; India; México; Turquía; Israel
Publication Date: Dec 15, 2015
Source: IESE (España)
Type of Document: Article

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Description

Why do some innovations take off, while others languish? "Things cannot happen before their time," cautions Igal Aisenberg, a dairy farmer turned agricultural businessman who worked for Netafim, maker of drip irrigation systems. In this article he discusses the conflux of conditions that leads to the adoption of disruptive technology, and he underscores the importance of a business having social ends.

Keywords

agriculture Ahmad Rahnema Australia backcasting California climate change Crossing the Chasm drip irrigation drought early adopter EmPOWERing Africa farmer Fuel Freedom Chair on Energy and Social Development Geoffrey A. Moore heat wave Igal Aisenberg India Israel Mexico Middle East Netafim quick win scarcity shortage South Africa Spain Stockholm Industry Water Award 2013 Turkey water