Untapping Innovation

Why do some innovations take off, while others languish? "Things cannot happen before their time," cautions Igal Aisenberg, a dairy farmer turned agricultural businessman who worked for Netafim, maker of drip irrigation systems. In this article he discusses the conflux of conditions that leads to the adoption of disruptive technology, and he underscores the importance of a business having social ends.
Collection: IESE (España)
Ref: ART-2795-E
Format: PDF
Number of pages: 5
Publication Date: Dec 15, 2015
Language: English, Spanish

Description

Why do some innovations take off, while others languish? "Things cannot happen before their time," cautions Igal Aisenberg, a dairy farmer turned agricultural businessman who worked for Netafim, maker of drip irrigation systems. In this article he discusses the conflux of conditions that leads to the adoption of disruptive technology, and he underscores the importance of a business having social ends.
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Geographic Setting: España; Australia; India; México; Turquía; Israel

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"Untapping Innovation"