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    UX: Creating the Best User Experience

    Ferrándiz, Luis ; Villanueva, Julian ; Balmaseda, Carmen

    English , Spanish

    • Reference: MN-401-E

    • Number of pages: 16

    • Publication Date: Jul 12, 2019

    • Source: IESE (España)

    • Type of Document: Technical Note

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    Description

    User Experience is the interaction process between a user and a brand's website or application, which leads to a sense or impression of it. This process includes both discovering and all the phases of getting to know the brand, interacting with the digital plane, the issues that arise during the purchase stage, and the perception created.

    Learning Objective

    Creating a good user experience is one of the most useful ways to optimize a website's conversion rates.

    Keywords

    UX