Vallformosa: Crafting a sustainability and impact strategy - Teaching note

This case examines the strategic transformation of Vallformosa, a historic Spanish winery, under the leadership of Marta Vidal. The company reached a major milestone by becoming the first Spanish winery to earn B Corp certification. The case explores the challenges and strategic choices Vallformosa faced as it sought to balance profitability with environmental and social impact. It illustrates how B Corp certification can serve not as an endpoint, but as the starting point of an ongoing process to measure, manage, and integrate environmental and social performance into the company’s long-term strategy.