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  1. Article

    When the product offer isn't clear, change the way people think about it

    By Boulongne, Romain
    Collection: IESE (España)
    Ref.: 75531
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: English
    €8.53 PVP Institution
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  2. Article

    Tu producto no entra en una categoría clara. ¡Cambia la forma de explicarlo!

    By Boulongne, Romain
    Marketing
    Collection: IESE (España)
    Ref.: 75541
    Published: Sep 1, 2021
    Format: PDF
    Pages: 5
    Language: Spanish
    €8.53 PVP Institution
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  3. Case

    Nikon

    By Boulongne, Romain / Samila, Sampsa / Singh, Parul ...
    Collection: IESE (España)
    Ref.: SM-1741-E
    Published: Jul 11, 2023
    Format: PDF
    Pages: 23
    Language: English
    €8.53 PVP Institution
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  4. Case

    The governance saga at OpenAI (A): OpenAI: Governance crises threaten an artificial intelligence pioneer

    By Berrone, Pascual / Boulongne, Romain / Samila, Sampsa ...
    Corporate Governance
    Information Technologies
    Strategic Management
    Collection: IESE (España)
    Ref.: SM-1770-E
    Published: Jan 15, 2025
    Format: PDF
    Pages: 21
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  5. Supplementary Case

    The governance saga at OpenAI (B): OpenAI: Governance crises threaten an artificial intelligence pioneer

    By Berrone, Pascual / Boulongne, Romain / Samila, Sampsa ...
    Corporate Governance
    Information Technologies
    Strategic Management
    Collection: IESE (España)
    Ref.: SM-1771-E
    Published: Jan 15, 2025
    Format: PDF
    Pages: 15
    Language: English
    €6.21 PVP Institution
    Include:
    Other supplements
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  6. Case

    Vallformosa: Competir en un mercado de gigantes

    By Arribas, Francesc M. / Boulongne, Romain / Canals, Jordi
    Corporate Governance
    Strategic Management
    Collection: IESE (España)
    Ref.: SM-1773
    Published: Feb 3, 2025
    Format: PDF
    Pages: 20
    Language: Spanish
    €8.53 PVP Institution
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  7. Case

    Vallformosa: Competing in a market of giants

    By Arribas, Francesc M. / Boulongne, Romain / Canals, Jordi
    Corporate Governance
    Strategic Management
    Collection: IESE (España)
    Ref.: SM-1773-E
    Published: Feb 3, 2025
    Format: PDF
    Pages: 19
    Language: English
    €8.53 PVP Institution
    See details Add to Wish List

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