Vancouver YMCA: The Turnaround of a Public Icon
The case focuses on the turnaround situation facing the newly elected chief executive officer (CEO) of the Vancouver YMCA. The YMCA has suffered a long series of operating deficits ($9 million per year), has mounting debts to third parties, declining membership, and a maxed out $1 million operation line of credit. There are issues with its assets (old facilities with little renovations done over the past three decades), political infighting and union issues. The CEO has to work to turn the situation around before the organization goes bankrupt.
Collection: Ivey Business School (Canada)
Ref: IVEY-9B09C017-E
Format: PDF
Number of pages: 15
Publication Date: Aug 28, 2009
Language: English
Review date: Dec 11, 2009
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Description
The case focuses on the turnaround situation facing the newly elected chief executive officer (CEO) of the Vancouver YMCA. The YMCA has suffered a long series of operating deficits ($9 million per year), has mounting debts to third parties, declining membership, and a maxed out $1 million operation line of credit. There are issues with its assets (old facilities with little renovations done over the past three decades), political infighting and union issues. The CEO has to work to turn the situation around before the organization goes bankrupt.
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Year: 2003
Geographic Setting: Canada
Industry Setting: Social Advocacy Organizations;
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