General Information What's included Description Learning Objective Modules Videos Related Recommended Reviews

Case

ViniBrasil: New Latitude Wines

By Bell, David E. / Neves, Marcos Fava / Thome e Castro, Luciano / Shelman, Mary

Marketing

ViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting. ViniBrasil 'Rio Sol' wines, which have received several awards, are sold mainly in Brazil where per capita wine consumption is low and there is strong competition from inexpensive imports. Dao Sul must decide how to expand the Brazilian market and also if there is international potential for the new Brazilian wines.

Collection: HBSP (USA)

Ref: HBS-509003-E

Format: PDF

Number of pages: 23

Publication Date: Dec 11, 2008

Language: English

Review date: Feb 1, 2010

Description

Year: 2008

Geographic Setting: Brazil

Industry Setting: Agriculture, forestry, fishing & hunting; Alcoholic beverages; Agribusiness

ViniBrasil: New Latitude Wines

Options of use

Number of copies

- +

As low as €8.53

Are you interested in this product?

Add it to your favourites so that your institution can purchase it.

You'll be able to order once your profile has been validated.

Add to wishlist

Leave your rating
"ViniBrasil: New Latitude Wines"

To leave a comment you must Sign in or register

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Choose account type

Professors

You will find the material that best suits you to design your courses, in different formats and up to 7 languages, so that it adapts to the teaching methodology of your preference at all times.

Preview the full content before purchasing. You will also have free access to the teaching notes.

Create whishlists and share them easily with your academic institution and/or colleagues.

Academic Institutions

Take advantage of the discount for registered institutions and save money with a platform that offers the best collections, agile purchase process and personalized customer service.

In addition, we have various types of agreements to adapt to the specific needs of each institution.

Visit our licenses page and contact us for further information.

Companies

Scalability and Savings: Get automatic discounts and special pricing on purchases of 10 or more units per product.

Customised agreements: Need specific product bundles? We design tailored pricing agreements adapted to your company’s volume and training objectives.

Centralized Management: Control all your department's acquisitions from a single, professional dashboard.

Individuals

Have the content you need to stay updated as a manager with the support of one of the most prestigious business schools in the world.

We select the online courses and articles so that you can continue to be a better leader who generates a positive impact on your company.

We also offer agreements for companies, contact us to know more.

ViniBrasil: New Latitude Wines

Description

ViniBrasil: New Latitude Wines

Are you interested in this product?

Do you find it interesting?

Leave your rating "ViniBrasil: New Latitude Wines"

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?

Leave your rating
"ViniBrasil: New Latitude Wines"