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What's the BIG Idea (A)

Christensen, Clayton M. ; Anthony, Scott D.

Reference: HBS-602105-E
Year: 2001
Number of pages: 22
Geographic Setting: New Hampshire
Publication Date: Nov 14, 2001
Fecha de edición: Sep 26, 2005
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Toys

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Description

CEO Michael Collins must decide if and how a process he developed to further innovation in the kids' industry could port over to other industries. The process was based on Collins' experiences as an inventor and as a venture capitalist, and it allowed his company to be an intermediary between inventors and innovation-seeking companies. The process seemed to be working quite well in the kids' industry and Collins had to decide what would "travel" to a different vertical.

Keywords

Entrepreneurship Innovation Inventions