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    What's Your Google Strategy? (Spanish version)

    Hagiu, Andrei ; Yoffie, David B.

    Spanish , English

    • Reference: HBS-R0904F

    • Year: 2008

    • Number of pages: 7

    • Geographic Setting: China

    • Publication Date: Apr 1, 2009

    • Fecha de edición: Dec 15, 2005

    • Source: HBSP (USA)

    • Type of Document: Article

    • Industry Setting: E-commerce

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    Description

    (1) Whether to play with existing MSPs, build their own platform, or do both; (2) once they've concluded that at least one third-party MSP can benefit their business, deciding how many to join; and (3) figuring out how to play - that is, which features or services they should adopt and which they should reject in order to maintain their company's competitive advantage. Some companies that lack the power to influence an MSP's actions may have few options. But many firms - either on their own or in alliances - can make choices that will differentiate them from competitors and curb MSPs' power over their businesses.

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    Keywords

    Information systems Platforms Strategy formulation