What's Your Google Strategy? (Spanish version)
(1) Whether to play with existing MSPs, build their own platform, or do both; (2) once they've concluded that at least one third-party MSP can benefit their business, deciding how many to join; and (3) figuring out how to play - that is, which features or services they should adopt and which they should reject in order to maintain their company's competitive advantage. Some companies that lack the power to influence an MSP's actions may have few options. But many firms - either on their own or in alliances - can make choices that will differentiate them from competitors and curb MSPs' power over their businesses.
Collection: HBSP (USA)
Ref: HBS-R0904F
Format: PDF
Number of pages: 7
Publication Date: Apr 1, 2009
Language: Spanish, English
Review date: Dec 15, 2005
What material is included in this case:
Description
(1) Whether to play with existing MSPs, build their own platform, or do both; (2) once they've concluded that at least one third-party MSP can benefit their business, deciding how many to join; and (3) figuring out how to play - that is, which features or services they should adopt and which they should reject in order to maintain their company's competitive advantage. Some companies that lack the power to influence an MSP's actions may have few options. But many firms - either on their own or in alliances - can make choices that will differentiate them from competitors and curb MSPs' power over their businesses.
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Year: 2008
Geographic Setting: China
Industry Setting: E-commerce
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"What's Your Google Strategy? (Spanish version)"
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