Why Customer Referrals Can Drive Stunning Profits

By Schmitt, Philipp / Skiera, Bernd / Van den Bulte, Christophe

Marketing

A study of 10,000 accounts in a large German bank showed that customers obtained through referrals are both more loyal and more valuable than other customers, making referral programs well worth the cost. The effect is strongest among young people.

Collection: HBSP (USA)

Ref: HBS-F1106C-E

Format: PDF

Number of pages: 2

Publication Date: Jun 1, 2011

Language: English, Spanish

Description

Industry Setting: Banking

Why Customer Referrals Can Drive Stunning Profits

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Why Customer Referrals Can Drive Stunning Profits

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Why Customer Referrals Can Drive Stunning Profits

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