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Case

Wishbuuk

By Vivo Torres, Mayra / Nueno, José Luis

Marketing

Wishbuuk (WB), una aplicación diseñada para romper con la orientación social de facebook (FB) y convertirlo en algo transectorial y monetizable, está a punto de salir al mercado, y su equipo ejecutivo sopesa las cuestiones relacionadas con la fase de lanzamiento.

Collection: IESE (España)

Ref: M-1299

Format: PDF

Number of pages: 32

Publication Date: Nov 29, 2012

Language: Spanish, English

Description

Year: 2012

Geographic Setting: España

Learning Objective

Dirigido a estudiantes de programas MBA, PADE, ADMS y Media AMP.

Wishbuuk

Options of use

Number of copies

- +

As low as €8.53

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Professors

You will find the material that best suits you to design your courses, in different formats and up to 7 languages, so that it adapts to the teaching methodology of your preference at all times.

Preview the full content before purchasing. You will also have free access to the teaching notes.

Create whishlists and share them easily with your academic institution and/or colleagues.

Academic Institutions

Take advantage of the discount for registered institutions and save money with a platform that offers the best collections, agile purchase process and personalized customer service.

In addition, we have various types of agreements to adapt to the specific needs of each institution.

Visit our licenses page and contact us for further information.

Companies

Scalability and Savings: Get automatic discounts and special pricing on purchases of 10 or more units per product.

Customised agreements: Need specific product bundles? We design tailored pricing agreements adapted to your company’s volume and training objectives.

Centralized Management: Control all your department's acquisitions from a single, professional dashboard.

Individuals

Have the content you need to stay updated as a manager with the support of one of the most prestigious business schools in the world.

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Wishbuuk

Description

Learning Objective

Wishbuuk

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