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Case

Xerox: Book-In-Time (Spanish Version)

By Rangan, V. Kasturi

Marketing

Libro-in-time, desarrollado en Xerox, puede reducir drásticamente el costo de imprimir "un" libro. En combinación con las posibilidades de almacenamiento de contenidos digitales y la transmisión, la nueva tecnología tiene grandes oportunidades. Xerox necesita un plan comercial. El caso describe el estado de la industria de la edición de libros y la posibilidad de una nueva tecnología.

Collection: HBSP (USA)

Ref: HBS-502S14

Format: PDF

Number of pages: 20

Publication Date: Aug 8, 2002

Language: Spanish

What material is included in this case:

Other supplements

Description

Year: 1999

Geographic Setting: United States

Industry Setting: Book publishing

Xerox: Book-In-Time (Spanish Version)

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Xerox: Book-In-Time (Spanish Version)

What material is included in this case:

Description

Xerox: Book-In-Time (Spanish Version)

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