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    Zipline: Lifesaving Deliveries by Drone

    Rosen, Howard ; Shah, Reema

    • Reference: SGSB-SM322-E

    • Year: 2019

    • Number of pages: 20

    • Geographic Setting: Rwanda; Ghana

    • Publication Date: Oct 2, 2019

    • Source: Stanford Graduate School of Business (USA)

    • Type of Document: Case

    • Industry Setting: new venture; technology

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    Description

    The purpose of this case is to look at Zipline’s product market fit. The case examines how the Zipline team evaluated which market segments to consider next as they looked to expand beyond Ghana and Rwanda. Students will also be introduced to various go to market strategies that were used to address this target market. Students will also gain an understanding of the challenges a company faces to ensure product market fit.

    Learning Objective

    The learning objective for the case is to help students understand the issues and challenges with starting a company in a developing economy with a focus on evaluating a market and establishing “product/market fit” and an appropriate business model for the product or service being developed. 

    Keywords

    digitization Innovation Leadership new ventures product market fit Strategy Technology