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Case

Mixing Music and Math (Spanish version)

By Elberse, Anita / Eliashberg, Jehoshua / Villanueva, Julian

Marketing

In 2003, Mike McCready, CEO of Barcelona-based Polyphonic HMI, was preparing to launch an artificial intelligence tool that could create significant value for music businesses. The technology, referred to as Hit Song Science (HSS), analyzed the mathematical characteristics of music and compared them to characteristics of past music hits, making it possible to determine a new song's hit potential. McCready must decide on a target market--record companies, producers, or unsigned artists--and develop a marketing plan that helps overcome the likely resistance against adoption.

Collection: HBSP (USA)

Ref: HBS-506S18

Format: PDF

Number of pages: 25

Publication Date: Aug 24, 2005

Language: Spanish

Review date: Sep 7, 2005

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Other supplements

Description

Year: 2003

Geographic Setting: Europe;Spain;United States

Industry Setting: Arts, entertainment & sports; Music

Mixing Music and Math (Spanish version)

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Mixing Music and Math (Spanish version)

What material is included in this case:

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Mixing Music and Math (Spanish version)

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