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  1. Dossier

    Estrategias para atraer al nuevo consumidor

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Spanish
    €15.60 PVP Institution
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  2. Dossier

    Strategies to Reach the Changing Consumer

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-E
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: English
    €15.60 PVP Institution
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  3. Dossier

    Strategies to Reach the Changing Consumer (Portuguese Version)

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-PB
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Portuguese Brasil
    €15.60 PVP Institution
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  4. Dossier

    Social Media: Are You in the Conversation?

    By Armelini, Guillermo / Káganer, Evgeny / Soumitra, Dutta ...
    Information Technologies
    Marketing
    Business Ethics and Corporate Social Responsibility
    Collection: IESE (España)
    Ref.: DOS-9-E
    Published: Jun 15, 2011
    Format: PDF
    Pages: 33
    Language: English
    €15.60 PVP Institution
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  5. Case

    Mixing Music and Math (Spanish version)

    By Elberse, Anita / Eliashberg, Jehoshua / Villanueva, Julian
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-506S18
    Published: Aug 24, 2005
    Reviewed: Sep 7, 2005
    Format: PDF
    Pages: 25
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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  6. Case

    elBulli: The Taste of Innovation

    By Norton, Michael I. / Villanueva, Julian / Wathieu, Luc
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-509015-E
    Published: Jul 30, 2008
    Reviewed: Mar 2, 2009
    Format: PDF
    Pages: 21
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  7. Teaching Note

    elBulli: The Taste of Innovation, Teaching Note

    By Norton, Michael I. / Villanueva, Julian / Wathieu, Luc
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-509055-E
    Published: Mar 31, 2009
    Format: PDF
    Pages: 13
    Language: English
    €0.00 PVP Institution
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  8. Case

    The Taste of Innovation (Spanish version)

    By Norton, Michael I. / Villanueva, Julian / Wathieu, Luc
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-509S01
    Published: Jul 30, 2008
    Reviewed: Aug 11, 2008
    Format: PDF
    Pages: 20
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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  9. Case

    Continente: El relanzamiento de los refrescos de marca propia

    By Ferrer, Jordi / Nueno, José Luis / Villanueva, Julian
    Marketing
    Collection: IESE (España)
    Ref.: M-1049
    Published: Apr 1, 1998
    Format: PDF
    Pages: 28
    Language: Spanish
    €8.53 PVP Institution
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  10. Case

    Continente: The relaunch of private label soft drinks

    By Ferrer, Jordi / Nueno, José Luis / Villanueva, Julian
    Marketing
    Collection: IESE (España)
    Ref.: M-1049-E
    Published: Apr 1, 1998
    Format: PDF
    Pages: 27
    Language: English
    €8.53 PVP Institution
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