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  1. Case

    The Taste of Innovation (Spanish version)

    By Norton, Michael I. / Villanueva, Julian / Wathieu, Luc
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-509S01
    Published: Jul 30, 2008
    Reviewed: Aug 11, 2008
    Format: PDF
    Pages: 20
    Language: Spanish
    €8.20 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  2. Case

    Vodafone: How to Attract Millenials to the Prepaid Market (Condensed)

    By Villanueva, Julian / Soldado, Pilar
    Marketing
    Collection: IESE (España)
    Ref.: M-1364-E
    Published: Feb 5, 2018
    Format: PDF
    Pages: 18
    Language: English
    €8.20 PVP Institution
    Include:
    Other supplements
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  3. Case

    Gillette: Shaving off market share (A)

    By Villanueva, Julian / Capizzani, Mario / Iniesta, Francisco
    Marketing
    Collection: IESE (España)
    Ref.: M-1411-E
    Published: Nov 18, 2024
    Format: PDF
    Pages: 9
    Language: English
    €8.20 PVP Institution
    Include:
    Other supplements
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  4. Technical Note

    Geolocation and Local Digital Marketing

    By Ferrándiz, Luis / Fernández-Velilla, Rosa / Villanueva, Julian
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: MN-383-E
    Published: May 26, 2014
    Format: PDF
    Pages: 12
    Language: English
    €8.20 PVP Institution
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  5. Technical Note

    La respuesta competitiva ante un nuevo entrante

    By Muñoz-Cobo D. / Villanueva, Julian
    Marketing
    Collection: IESE (España)
    Ref.: MN-361
    Published: Jul 24, 2007
    Format: PDF
    Pages: 13
    Language: Spanish
    €8.20 PVP Institution
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  6. Case

    Pompeii: un paso adelante

    By Ferrándiz, Luis / Iniesta, Francisco / Villanueva, Julian
    Information Technologies
    Marketing
    Leadership and People Management
    Collection: IESE (España)
    Ref.: M-1394
    Published: Apr 11, 2023
    Format: PDF
    Pages: 29
    Language: Spanish
    €8.20 PVP Institution
    See details Add to Wish List
  7. Technical Note

    Managing Customer Value

    By Villanueva, Julian / Nueno, José Luis
    Marketing
    Collection: IESE (España)
    Ref.: MN-352-E
    Published: Jan 20, 2006
    Format: PDF
    Pages: 18
    Language: English
    €8.20 PVP Institution
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  8. Case

    Primark: Clouds Ahead

    By Villanueva, Julian / Nueno, José Luis / Balmaseda, Carmen
    Marketing
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: M-1386-E
    Published: Sep 8, 2021
    Format: PDF
    Pages: 27
    Language: English
    €8.20 PVP Institution
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  9. Case

    La profesionalización de la red de ventas en The Veteran Tree

    By Villanueva, Julian
    Marketing
    Entrepreneurship
    Leadership and People Management
    Collection: IESE (España)
    Ref.: M-1391
    Published: Feb 10, 2022
    Format: PDF
    Pages: 10
    Language: Spanish
    €8.20 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
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  10. Case

    Mashpi Lodge: Lujo sostenible en el Chocó Andino

    By Aulestia, José / Villanueva, Julian
    Marketing
    Collection: IESE (España)
    Ref.: M-1416
    Published: Jan 24, 2025
    Format: PDF
    Pages: 21
    Language: Spanish
    €8.20 PVP Institution
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  27. Stein, Guido 380 items
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  30. Yemen, Gerry 295 items
  31. Yoffie, David B. 158 items
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