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Case

The Aquatred Launch (Spanish version)

By Quelch, John A. / Isaacson, Bruce

Marketing

whether to launch the Aquatred and whether to expand Goodyear's distribution network. Also explores issues involved in managing a complex distribution structure during a time of rapid change.

Collection: HBSP (USA)

Ref: HBS-503S56

Format: PDF

Number of pages: 27

Publication Date: Jul 23, 1993

Language: Spanish

Review date: Sep 7, 1994

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Other supplements

Description

whether to launch the Aquatred and whether to expand Goodyear's distribution network. Also explores issues involved in managing a complex distribution structure during a time of rapid change.

Year: 1992

Geographic Setting: Ohio

Industry Setting: Tires

The Aquatred Launch (Spanish version)

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The Aquatred Launch (Spanish version)

What material is included in this case:

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The Aquatred Launch (Spanish version)

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