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The Ford Pinto (Spanish version)

Goodpaster, Kenneth E. ; Davidson, Dekkers L.

Business Ethics and Corporate Social Responsibility

Reference: HBS-305S01
Year: 1970
Number of pages: 11
Geographic Setting: Michigan
Publication Date: Feb 2, 1983
Fecha de edición: May 1, 1984
Source: HBSP (USA)
Type of Document: Case
Industry Setting: Automotive

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Description

Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response strategies employed by companies involved in a catastrophic product safety controversy.

Keywords

corporate social responsibility Crisis management Legal liability Liability Marketing Product liability Product recalls Product safety Quality control Social responsibility