Aceites Borges Pont, S.A.
2000 had been a difficult year for the olive oil industry in Spain, owing to the price cutting policy adopted by some companies, which had forced the rest of the industry to operate with very tight margins. In this context, Aceites Borges Pont, S.A. had to decide how to position its products, not only in Spain but also in the new international markets, in which the product was starting to be recognized, in order to achieve the profitability it had set itself.
Collection: IESE (España)
Ref: DG-1385-E
Format: PDF
Number of pages: 21
Publication Date: May 6, 2002
Language: English, Spanish
Review date: Feb 16, 2004
Description
2000 had been a difficult year for the olive oil industry in Spain, owing to the price cutting policy adopted by some companies, which had forced the rest of the industry to operate with very tight margins. In this context, Aceites Borges Pont, S.A. had to decide how to position its products, not only in Spain but also in the new international markets, in which the product was starting to be recognized, in order to achieve the profitability it had set itself.
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Year: 2000
Geographic Setting: España, Estados Unidos
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