Aceites Borges Pont, S.A.

By Vergés S. / Ricart, Joan Enric / Tàpies, Josep

Para el sector del aceite de oliva en España, el año 2000 había sido un año difícil, debido a la política de precios bajos que mantenían algunas empresas y que había arrastrado al resto del sector a tener que moverse con unos márgenes muy bajos. En este contexto, Aceites Borges Pont, S.A. debía tomar la decisión de cómo posicionarse, tanto en el mercado español como en los nuevos mercados internacionales donde el producto empezaba a ser reconocido, y así poder alcanzar los objetivos de rentabilidad establecidos.

Collection: IESE (España)

Ref: DG-1385

Format: PDF

Number of pages: 22

Publication Date: May 6, 2002

Language: Spanish, English

Review date: Feb 16, 2004

Description

Year: 2000

Geographic Setting: España, Estados Unidos

Aceites Borges Pont, S.A.

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Aceites Borges Pont, S.A.

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Aceites Borges Pont, S.A.

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