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9 Items

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  1. Case

    Marlboro Friday (A) (Spanish version)

    By Silk, Alvin J. / Isaacson, Bruce
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-506S27
    Published: Sep 19, 1995
    Reviewed: Dec 22, 1997
    Format: PDF
    Pages: 23
    Language: Spanish
    €8.20 PVP Institution
    Include:
    Other supplements
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  2. Supplementary Case

    Philip Morris: El Viernes de Marlboro (B)

    By Silk, Alvin J. / Isaacson, Bruce
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-506S28
    Published: Sep 19, 1995
    Reviewed: May 21, 1996
    Format: PDF
    Pages: 3
    Language: Spanish
    €5.74 PVP Institution
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  3. Teaching Note

    American Airlines' Value Pricing (A), (B), and (C), Teaching Note

    By Silk, Alvin J.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-919408-E
    Published: Jan 28, 2019
    Format: PDF
    Pages: 18
    Language: English
    €0.00 PVP Institution
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  4. Case

    American Airlines' Value Pricing (Abridged)

    By Silk, Alvin J. / Gupta, Sunil
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-519019-E
    Published: Jun 28, 2018
    Format: PDF
    Pages: 15
    Language: English
    €8.20 PVP Institution
    See details Add to Wish List
  5. Supplementary Case

    American Airlines: valor por dinero (B)

    By Silk, Alvin J. / Michael, Steven C.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-507S12
    Published: Jul 28, 1993
    Reviewed: May 11, 1994
    Format: PDF
    Pages: 5
    Language: Spanish
    €5.74 PVP Institution
    Include:
    Other supplements
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  6. Case

    Pepcid AC: Carrera hacia el mercado de medicamentos de venta sin receta

    By King, Charles / Silk, Alvin J. / Berndt, Ernst ...
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-505S06
    Published: Feb 4, 2000
    Reviewed: Jun 18, 2003
    Format: PDF
    Pages: 19
    Language: Spanish
    €8.20 PVP Institution
    Include:
    Other supplements
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  7. Case

    Vistakon: Lentes de Contacto Desechables 1 Day Acuvue

    By Silk, Alvin J. / Isaacson, Bruce / Bell, Marie
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-505S13
    Published: Mar 5, 1996
    Reviewed: Feb 1, 1999
    Format: PDF
    Pages: 29
    Language: Spanish
    €8.20 PVP Institution
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  8. Case

    Virtual Vineyards (Spanish version)

    By Rayport, Jeffrey / Silk, Alvin J. / Gerace, Thomas A. ...
    Service and Operations Management
    Collection: HBSP (USA)
    Ref.: HBS-317S10
    Published: Apr 8, 1996
    Reviewed: Apr 2, 2004
    Format: PDF
    Pages: 28
    Language: Spanish
    €8.20 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  9. Case

    American Airlines' Value Pricing (A) (Spanish version)

    By Silk, Alvin J. / Michael, Steven C.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-504S16
    Published: Aug 11, 1993
    Reviewed: May 11, 1994
    Format: PDF
    Pages: 25
    Language: Spanish
    €8.20 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List

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