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Backchannelmedia: Making Television 'Clickable'

By Gupta, Sunil / Shukla, Kavita / Clayton, Zach

Marketing

Collection: HBSP (USA)

Ref.: HBS-509026-E

Published: Apr 13, 2009

Reviewed: Aug 14, 2009

Format: PDF

Pages: 19

Language: English

€8.53 PVP Institution

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Case

Social Media

By Gupta, Sunil / Armstrong, Kristen / Clayton, Zach

Marketing

Collection: HBSP (USA)

Ref.: HBS-510095-E

Published: Mar 4, 2010

Reviewed: Oct 4, 2011

Format: PDF

Pages: 14

Language: English

€8.53 PVP Institution

See details Add to Wish List

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Default Category

Backchannelmedia: Making Television 'Clickable'

Social Media

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