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  1. Teaching Note

    SmartMoney: Digital Payments Strategy in India - Teaching Note

    By Jaydeep Mukherjee / Anup Agrawal
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B20A007-E
    Published: Jan 16, 2020
    Reviewed: Jan 28, 2020
    Format: PDF
    Pages: 10
    Language: English
    €0.00 PVP Institution
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  2. Teaching Note

    RIDLR : Leveraging Data Analytics for Mass Transit - Teaching Note

    By Vinish Kathuria / Jaydeep Mukherjee
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B20A019-E
    Published: Mar 18, 2020
    Reviewed: Mar 18, 2020
    Format: PDF
    Pages: 7
    Language: English
    €0.00 PVP Institution
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  3. Teaching Note

    LDFL India Limited: Adapting a Multi-Channel Distribution System for Omnichannel Consumers - Teaching Note

    By Jaydeep Mukherjee
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B20A020-E
    Published: Mar 20, 2020
    Reviewed: Mar 20, 2020
    Format: PDF
    Pages: 11
    Language: English
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  4. Teaching Note

    Basmati House Supermart: Co-Operative Competition with an E-Retail Channel - Teaching Note

    By Jaydeep Mukherjee
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B20A035-E
    Published: Apr 24, 2020
    Reviewed: Apr 24, 2020
    Format: PDF
    Pages: 12
    Language: English
    €0.00 PVP Institution
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  5. Teaching Note

    Basmati House Supermart: Competing with the E-retail Channel - Teaching Note

    By Jaydeep Mukherjee
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B20A068-E
    Published: Aug 5, 2020
    Reviewed: Aug 5, 2020
    Format: PDF
    Pages: 13
    Language: English
    €0.00 PVP Institution
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  6. Teaching Note

    The Challenges of Marketing Budget Preparation in Uncertain Times - Teaching Note

    By Aditi Saini / Jaydeep Mukherjee
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B21A020-E
    Published: Jun 29, 2021
    Reviewed: Jun 29, 2021
    Format: PDF
    Pages: 13
    Language: English
    €0.00 PVP Institution
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  7. Case

    HCL Beanstalk: All-in-One Desktop Re-Launch

    By Jaydeep Mukherjee / Rahul Seth
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-9B13A012-E
    Published: Jul 11, 2013
    Reviewed: Sep 20, 2016
    Format: PDF
    Pages: 15
    Language: English
    €8.53 PVP Institution
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  8. Case

    Citibank India Credit Cards: Strategy for Profitable Growth

    By Jaydeep Mukherjee / Sanket Kawde
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-9B14A016-E
    Published: May 30, 2014
    Reviewed: May 22, 2014
    Format: PDF
    Pages: 17
    Language: English
    €8.53 PVP Institution
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  9. Case

    Boosting Boost: Charting Growth Opportunities

    By Jaydeep Mukherjee / Sriram Padmanabhan
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-9B15A003-E
    Published: Feb 27, 2015
    Reviewed: Feb 27, 2015
    Format: PDF
    Pages: 16
    Language: English
    €8.53 PVP Institution
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  10. Case

    Maruti Suzuki India: Defending Market Leadership in the A-segment

    By Jaydeep Mukherjee / Gaurav Mathur / Nikhil Dhar
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-9B15A016-E
    Published: Dec 17, 2015
    Reviewed: Dec 17, 2015
    Format: PDF
    Pages: 14
    Language: English
    €8.53 PVP Institution
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