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Conroy's Acura: Customer Lifetime Value and Return on Marketing

By Kyle Murray / Mike Moffatt

Marketing

Collection: Ivey Business School (Canada)

Ref.: IVEY-9B08A001-E

Published: Jan 31, 2008

Format: PDF

Pages: 6

Language: English

€8.53 PVP Institution

Include:

Other supplements

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Conroy's Acura: Customer Lifetime Value and Return on Marketing

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