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IESE Insight. Issue 15. Fourth Quarter 2012
IESE InsightMagazine REV-36-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Economics, Entrepreneurship, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyClaus Rerup (Richard Ivey School of Business) presents a framework for companies to improve their capability to pick up on signals that impending crises give off before they happen. The corporate communications consultant Alfonso González-Herrero looks at the key issues that companies must address, with forecasting and planning, in order to safeguard their reputations. IESE's José R. Pin provides a guide to help managers lead and communicate, so ...Starting at €22.00
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Infosys Technologies: Powered by Intellect, Driven by Values
Mitchell, Jordan; Velamuri, RamaCase E-81-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipThis case documents the evolution of Infosys Technologies from its humble beginnings in 1981 to its position in 2004 as one of the most admired companies in India, with revenues exceeding US$ 1 billion, profits of US$ 270 million (CAGR in revenues and profits of approximately 60% over the past 10 years), and a workforce of more than 25,000 employees. The case focuses on the values of the founders, and the extent to which these values have allowed...Starting at €8.20
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Cardiac Care for the Poor (A) (Spanish version)
Khanna, Tarun; Rangan, V. KasturiCase HBS-514S15Business Ethics and Corporate Social ResponsibilityDescribes the mission, vision, and strategy of a team of entrepreneurs headed by a charismatic heart surgeon who founded a heart hospital in Bangalore, India. The purpose of the hospital was to offer health care for the masses. This tertiary care hospital performed over 4,000 surgeries a year (approximately half on pediatric patients), which is more than that performed by The Cleveland Clinic and the Mayo Clinic (ranked #1 and #2 in the United St...Starting at €8.20
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Sonrisas de Bombay: Historia de un emprendedor social
Alvarez de Mon, Santiago; Lucas, PabloCase DPO-259Business Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People ManagementEste caso describe la historia, el desarrollo y la consolidación de Sonrisas de Bombay, ONG fundada por el periodista Jaume Sanllorente. Desde su experiencia vital, se abordan las cuestiones estratégicas de la organización, y se intenta encontrar el equilibrio entre sus valores, su misión social y los requerimientos de eficiencia, rigor e independencia.Starting at €8.20
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Cipla 2011 (Spanish version)
Deshpande, Rohit; Sucher, Sandra J.; Winig, LauraCase HBS-517S04Business Ethics and Corporate Social ResponsibilityDr. Yusuf Hamied, head of the Indian pharma and generics manufacturing company Cipla, is weighing options for how to continue to support the global fight against HIV/AIDS while positioning his company for growth in a changing regulatory landscape.Starting at €8.20
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The Story of Jai Jaikumar (B) (Spanish version)
Bowen, H. Kent; Squire, Richard; Vickers-Willis, Sarah; Wilson, HarryCase HBS-613S02Business Ethics and Corporate Social ResponsibilityHow did you get this far in life, and what does this mean, if anything, for your duties to others?Starting at €5.74
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IESE Insight. Número 15. Cuarto trimestre 2012
IESE InsightMagazine REV-36Accounting and Control, Business Ethics and Corporate Social Responsibility, Economics, Entrepreneurship, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyLas crisis golpean a cualquier empresa en el momento menos esperado, por lo que deben integrarse como un elemento más de la gestión diaria de la empresa. El número 15 de la revista IESE Insight repasa algunos aspectos clave para que la empresa esté a la altura de las circunstancias. Antes de que estalle una crisis, hay que estar atento a los indicios previos, ya que eso condicionará la capacidad de respuesta de la empresa. Claus Rerup prop...Starting at €22.00
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Infosys Technologies: impulsada por intelecto, conducida por valores
Mitchell, Jordan; Velamuri, RamaCase E-81Business Ethics and Corporate Social Responsibility, EntrepreneurshipEste caso documenta la evolución de Infosys Technologies desde sus humildes comienzos, en 1981, a su posición, en 2004, como una de las empresas más admiradas en la India con unos ingresos superiores a mil millones de dólares estadounidenses, unos beneficios de 270 millones de dólares (CAGR en ingresos y beneficios de un 60% aproximadamente a lo largo de los 10 últimos años), y una mano de obra que excede los veinticinco mil empleados. El caso se...Starting at €8.20
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Does Your Company's Conduct Meet World-Class Standards? (Spanish version)
Paine, Lynn Sharp; Deshpande, Rohit; Margolis, Joshua D.; Bettcher, Kim EricArticle HBS-R0512HBusiness Ethics and Corporate Social ResponsibilityCodes of conduct have long been a feature of corporate life. Today, they are arguably a legal necessity--at least for public companies with a presence in the United States. But the issue goes beyond U.S. legal and regulatory requirements. Sparked by corruption and excess of various types, dozens of industry, government, investor, and multisector groups worldwide have proposed codes and guidelines to govern corporate behavior. These initiatives re...Starting at €8.20
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The Story of Jai Jaikumar (A) (Spanish version)
Bowen, H. Kent; Squire, Richard; Vickers-Willis, Sarah; Wilson, HarryCase HBS-613S01Business Ethics and Corporate Social ResponsibilityWhat is the relationship between good fortune, professional success, and a moral obligation to other people? Jai Jaikumar, who as a youth was saved by a shepherd woman after a tragic mountaineering accident in the Himalayas, and who later rose to the top of his professional domain, believed that good fortune, success, and obligation were necessarily and inescapably connected. This case recounts the extraordinary true story of Jai's mountain fall ...Starting at €8.20