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Showing 20 of 54 results

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  1. Teaching Note

    Maria Sharapova: Marketing a Champion (A) & (B), Teaching Note

    By Elberse, Anita
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-508087-E
    Published: Jun 25, 2008
    Reviewed: Feb 28, 2011
    Format: PDF
    Pages: 15
    Language: English
    €0.00 PVP Institution
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  2. Teaching Note

    Grand Central Publishing, Teaching Note

    By Elberse, Anita
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-508089-E
    Published: Jun 28, 2008
    Reviewed: Nov 30, 2010
    Format: PDF
    Pages: 17
    Language: English
    €0.00 PVP Institution
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  3. Case

    María Sharapova: Marketing de una campeona (A)

    By Elberse, Anita / Golod, Margarita
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-508S06
    Published: May 23, 2007
    Reviewed: Jun 25, 2007
    Format: PDF
    Pages: 18
    Language: Spanish
    €8.53 PVP Institution
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  4. Supplementary Case

    María Sharapova: Marketing de una campeona (B)

    By Elberse, Anita / Golod, Margarita
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-508S07
    Published: Jun 4, 2007
    Reviewed: Jun 25, 2007
    Format: PDF
    Pages: 7
    Language: Spanish
    €6.21 PVP Institution
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  5. Case

    Marquee: The Business of Nightlife

    By Elberse, Anita / Barlow, Ryan / Wong, Sheldon
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-509019-E
    Published: Feb 25, 2009
    Reviewed: Nov 22, 2010
    Format: PDF
    Pages: 22
    Language: English
    €8.53 PVP Institution
    Include:
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  6. Teaching Note

    Club Atletico Boca Juniors, Teaching Note

    By Elberse, Anita
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-509076-E
    Published: Jun 29, 2009
    Reviewed: Feb 28, 2011
    Format: PDF
    Pages: 14
    Language: English
    €0.00 PVP Institution
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  7. Case

    Club Atletico Boca Juniors (Spanish version)

    By Elberse, Anita / Herrero, Gustavo A. / Ballve, Alberto
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-509S06
    Published: Jan 14, 2008
    Reviewed: Jun 24, 2009
    Format: PDF
    Pages: 23
    Language: Spanish
    €8.53 PVP Institution
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  8. Case

    La Pasión de Cristo (A)

    By Quelch, John A. / Elberse, Anita / Harrington, Anna
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-509S28
    Published: Sep 1, 2004
    Reviewed: Feb 23, 2005
    Format: PDF
    Pages: 19
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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  9. Case

    YouTube: Time to Charge Users

    By Elberse, Anita / Gupta, Sunil
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-510053-E
    Published: Feb 2, 2010
    Reviewed: Oct 26, 2010
    Format: PDF
    Pages: 17
    Language: English
    €8.53 PVP Institution
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  10. Case

    Major League Baseball Advanced Media: America's Pastime Goes Digital

    By Elberse, Anita / Laffel, Brett
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-510092-E
    Published: Mar 20, 2010
    Reviewed: Jun 5, 2019
    Format: PDF
    Pages: 24
    Language: English
    €8.53 PVP Institution
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  1. Cases 48 items
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Document Areas
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  1. English 34 items
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  1. IESE (España) 13 items
  2. HBSP (USA) 41 items
Authors
  1. Applegate, Lynda M. 43 items
  2. Armenta Pico, Alejandro 39 items
  3. Avery, Jill 53 items
  4. Casadesus-Masanell, Ramon 40 items
  5. Cespedes, Frank V. 76 items
  6. Eisenmann, Thomas R. 49 items
  7. Elberse, Anita 41 items
  8. Elizabeth M.A. Grasby 136 items
  9. Esty, Benjamin C. 51 items
  10. Fruhan, William E. 37 items
  11. Gerard Seijts 50 items
  12. Groysberg, Boris 69 items
  13. Hamermesh, Richard G. 56 items
  14. Herman, Kerry 47 items
  15. Ian Dunn 41 items
  16. Kanter, Rosabeth Moss 61 items
  17. Ken Mark 192 items
  18. Kindred, Natalie 56 items
  19. Lago, Alejandro 0 items
  20. Norris, Michael 65 items
  21. Ofek, Elie 55 items
  22. Porter, Michael E. 43 items
  23. Preble, Matthew 50 items
  24. Quelch, John A. 108 items
  25. Ramasastry Chandrasekhar 72 items
  26. Sesia, Aldo 43 items
  27. Shih, Willy 56 items
  28. Simons, Robert L. 45 items
  29. Srinivasan, Suraj 42 items
  30. Toffel, Michael W. 40 items
  31. Weber, James 41 items
Geographic areas
  • Geografic Areas 91 items
    • America 54 items
      • North America 51 items
        • United States of america 48 items
      • Latin America and the Caribbean 3 items
        • South America 3 items
          • Argentina 3 items
    • Asia 3 items
      • South Asia 1 item
        • India 1 item
      • Western Asia 1 item
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        • Japan 2 items
    • Europe 36 items
      • Southern Europe 25 items
        • Spain 25 items
      • Eastern Europe 4 items
        • Ukraine 4 items
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