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IESE (España)
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Camper: la imaginación no es cara - Nota del instructor
Mitchell, Jordan; Velamuri, RamaTeaching Note ET-10EntrepreneurshipCamper es una de las marcas más conocidas dentro y fuera del país. A lo largo de sus 30 años de historia, a Camper se le conoce por sus innovadores diseños, cercanía a la subcontratación de manufactura y por el diseño interior de sus tiendas. A partir de 2005 se enfrenta a una creciente competencia por parte de multinacionales como Nike. Los alumnos tendrán que entender cómo Camper ha incorporado la creatividad e imaginación a su negocio y qué es...Starting at €0.00
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Intel: Competition Heats up in the Processor Market
Samila, Sampsa; Baeza, AntoniaCase SM-1730-EInnovation and Change, StrategyThe case describes the challenges faced by Pat Gelsinger, the new CEO of Intel, as he takes the helm in February 2021. In the processor market, Intel is facing a resurgent AMD that is manufacturing fully compatible processors. At the same time, Apple is moving from Intel processors to ARM and other manufacturers are developing ARM processors for servers. Intel has also fallen behind TSMC in manufacturing technology and is thus at a disadvantage r...Starting at €8.20
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Boeing 737 (C)
Samila, Sampsa; Wehrheim, David; Biquez Talayero, Jesús; Baeza, AntoniaCase SM-1729-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Innovation and Change, StrategyThese cases describe how Boeing handled the situation of their 737 airplane. Designed in the 1960s, it was difficult to update with current engines in the 2010s. Faced with high competitive pressure, Boeing opted for shortcuts and created the 737Max, which had two accidents and was grounded worldwide.Starting at €5.74
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Boeing 737 (A): Developing The Best-Selling Airplanes of Tomorrow
Samila, Sampsa; Wehrheim, David; Biquez Talayero, Jesús; Baeza, AntoniaCase SM-1727-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Innovation and Change, StrategyThese cases describe how Boeing handled the situation of their 737 airplane. Designed in the 1960s, it was difficult to update with current engines in the 2010s. Faced with high competitive pressure, Boeing opted for shortcuts and created the 737Max, which had two accidents and was grounded worldwide.Starting at €8.20
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Boeing 737 (B)
Samila, Sampsa; Wehrheim, David; Biquez Talayero, Jesús; Baeza, AntoniaCase SM-1728-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Innovation and Change, StrategyThese cases describe how Boeing handled the situation of their 737 airplane. Designed in the 1960s, it was difficult to update with current engines in the 2010s. Faced with high competitive pressure, Boeing opted for shortcuts and created the 737Max, which had two accidents and was grounded worldwide.Starting at €5.74
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Claris Lifesciences Ltd - Teaching Note
Velamuri, Rama; Innes R.Teaching Note ET-12-EEntrepreneurshipThe case charts the history of Claris Life Sciences from 1999, the year it was founded, to 2007. Claris is the second entrepreneurial venture of Sushil Handa, whose first venture ended in failure. The case outlines how Sushil Handa explicitly incorporates lessons learned from his first venture into the strategy and operations of Claris, and grows it at a compounded annual rate of 40% between 2000 and 2006. He has set himself the ambitious goal of...Starting at €0.00
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Claris Lifesciences Ltd
Velamuri, Rama; Innes R.Case E-113-EEntrepreneurshipThe case charts the history of Claris Life Sciences from 1999, the year it was founded, to 2007. Claris is the second entrepreneurial venture of Sushil Handa, whose first venture achieved an annual growth rate of 80% over 8 years and a market capitalization exceeding US$ 300 million before it ran into severe financial problems and had to be sold off. The case outlines how Sushil Handa explicitly incorporates lessons learned from his first venture...Starting at €8.20