This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
IESE (España)
-
Karim Fayad (A)
González-Peralta, Oscar; Pin Arboledas, José RamónCase BE-197-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementAlberto Cobo had been working in the Sales Department at Ferxam, a chemical products company, for one year. During that time, the behavior of his boss, Sales Manager Félix Ortega, had undergone changes that had Alberto worried, especially since the arrival of a new client, Karim Fayad. Alberto wondered whether he should do something about his boss's new attitude.Starting at €8.20
-
Karim Fayad (B)
González-Peralta, Oscar; Pin Arboledas, José RamónCase BE-198Business Ethics and Corporate Social Responsibility, Leadership and People ManagementAlberto Cobo lleva un año trabajando en el Departamento Comercial de Ferxam, una empresa de productos químicos. En este tiempo, el comportamiento de su jefe, Félix Ortega, Director Comercial, ha sufrido cambios que preocupan a Alberto, en especial desde la aparición de un nuevo cliente, Karim Fayad. Alberto se pregunta si debería hacer algo ante la nueva actitud de su jefe.Starting at €5.74
-
The role of business in society
González-Peralta, OscarTechnical Note BEN-158-EBusiness Ethics and Corporate Social ResponsibilityThe relationship between business and society has been the subject of reflection from many perspectives. This note examines how the terminology has changed over time and what nuances have been emphasized by the different terms that have been used. It also asks how ethics helps to better understand the role of business in society: as a motive for business involvement in society and as a perspective from which to think about that relationship.Starting at €8.20
-
AJE GROUP: en busca del crecimiento perdido
Nueno, José Luis; Bazán, MiguelCase M-1350Innovation and Change, Marketing, StrategyActualización del caso "Aje: vendiendo refrescos a la base de la pirámide" (M-1254), con los hechos de 2016. Durante el ejercicio 2015, convergieron una serie de tendencias macroeconómicas adversas (un entorno económico global incierto y la apreciación del dólar frente a las demás monedas) que, junto un incremento de la competencia y una caída de las ventas en sus mercados claves, provocó que la empresa tuviera que adoptar una serie de medidas ne...Starting at €8.20
-
Aje: Selling Drinks to the Base of the Pyramid
Nueno, José Luis; Bazán, Miguel; Rodríguez, SilviaCase M-1254-EMarketingThe case study describes AJE Group's internationalization process. It analyzes its foray into the Asian market and the consumer profile in this region as opposed to the company's natural market, South America. The text describes the challenges of a family business turned multinational group: human resource management, financial management, cultural issues, and so on.Starting at €8.20
-
Karim Fayad (C)
González-Peralta, Oscar; Pin Arboledas, José RamónCase BE-199Business Ethics and Corporate Social Responsibility, Leadership and People ManagementAlberto Cobo lleva un año trabajando en el Departamento Comercial de Ferxam, una empresa de productos químicos. En este tiempo, el comportamiento de su jefe, Félix Ortega, Director Comercial, ha sufrido cambios que preocupan a Alberto, en especial desde la aparición de un nuevo cliente, Karim Fayad. Alberto se pregunta si debería hacer algo ante la nueva actitud de su jefe.Starting at €5.74
-
Ética empresarial: Líderes responsables
González-Peralta, OscarInteractive Lecture BENO-1Business Ethics and Corporate Social ResponsibilityA lo largo del módulo vamos a dar respuesta a las siguientes cuestiones: ¿Qué problemas presenta el mundo? ¿Qué papel tienen las organizaciones respecto a estos problemas? ¿Cuál es el papel del líder? ¿Qué es un líder responsable? -
Karim Fayad (C)
González-Peralta, Oscar; Pin Arboledas, José RamónCase BE-199-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementAlberto Cobo had been working in the Sales Department at Ferxam, a chemical products company, for one year. During that time, the behavior of his boss, Sales Manager Félix Ortega, had undergone changes that had Alberto worried, especially since the arrival of a new client, Karim Fayad. Alberto wondered whether he should do something about his boss's new attitude.Starting at €5.74
-
AJE GROUP: Porsuing Lost Growth
Nueno, José Luis; Bazán, MiguelCase M-1350-EInnovation and Change, Marketing, StrategyThis case is an update of "Aje: Selling Drinks to the Base of the Pyramid" (M-1254-E), including the events of 2016. A series of adverse macroeconomic trends converged during financial year 2015 (an uncertain global economic climate and the appreciation of the dollar compared with other currencies), along with an increase in competition and a drop in sales in key markets. These factors forced the company to implement a series of measures to corre...Starting at €8.20
-
Karim Fayad (A)
González-Peralta, Oscar; Pin Arboledas, José RamónCase BE-197Business Ethics and Corporate Social Responsibility, Leadership and People ManagementAlberto Cobo lleva un año trabajando en el Departamento Comercial de Ferxam, una empresa de productos químicos. En este tiempo, el comportamiento de su jefe, Félix Ortega, Director Comercial, ha sufrido cambios que preocupan a Alberto, en especial desde la aparición de un nuevo cliente, Karim Fayad. Alberto se pregunta si debería hacer algo ante la nueva actitud de su jefe.Starting at €8.20