AJE GROUP: Porsuing Lost Growth
This case is an update of "Aje: Selling Drinks to the Base of the Pyramid" (M-1254-E), including the events of 2016. A series of adverse macroeconomic trends converged during financial year 2015 (an uncertain global economic climate and the appreciation of the dollar compared with other currencies), along with an increase in competition and a drop in sales in key markets. These factors forced the company to implement a series of measures to correct the situation.
Collection: IESE (España)
Ref: M-1350-E
Format: PDF
Number of pages: 16
Publication Date: Jan 10, 2017
Language: English, Spanish
What material is included in this case:
Description
This case is an update of "Aje: Selling Drinks to the Base of the Pyramid" (M-1254-E), including the events of 2016. A series of adverse macroeconomic trends converged during financial year 2015 (an uncertain global economic climate and the appreciation of the dollar compared with other currencies), along with an increase in competition and a drop in sales in key markets. These factors forced the company to implement a series of measures to correct the situation.
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Year: 2016
Geographic Setting: América del Sur
Learning Objective
Complement to the case "Aje: Selling Drinks to the Base of the Pyramid" (M-1254-E).
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