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Case

AJE GROUP: en busca del crecimiento perdido

By Nueno, José Luis / Bazán, Miguel

Actualización del caso "Aje: vendiendo refrescos a la base de la pirámide" (M-1254), con los hechos de 2016. Durante el ejercicio 2015, convergieron una serie de tendencias macroeconómicas adversas (un entorno económico global incierto y la apreciación del dólar frente a las demás monedas) que, junto un incremento de la competencia y una caída de las ventas en sus mercados claves, provocó que la empresa tuviera que adoptar una serie de medidas necesarias para reconducir la situación.

Collection: IESE (España)

Ref: M-1350

Format: PDF

Number of pages: 16

Publication Date: Jan 10, 2017

Language: Spanish, English

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Description

Year: 2016

Geographic Setting: América del Sur

Learning Objective

Complemento del caso "Aje: vendiendo refrescos a la base de la pirámide" (M-1254).

AJE GROUP: en busca del crecimiento perdido

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AJE GROUP: en busca del crecimiento perdido

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AJE GROUP: en busca del crecimiento perdido

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