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Ivey Business School (Canada)
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Marketing Management
Michael R. PearceTechnical Note IVEY-9B08A015-EKnowledge and Communication, MarketingMarketing improves an organization's performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.Starting at €8.20
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Regulations and Standards: Electronics Supply Chain
Mani, Vidya; Thomas, Doug; Medack, AlexandraTechnical Note DARDEN-OM-1714-EService and Operations ManagementStandards and regulations exist to ensure supply chains are not exploitative of the people, environments, and materials with which they interact. This technical note concentrates on two aspects of the process for electronics supply chains: the responsible sourcing of raw materials and end-of-use recycling. It is recommended for use with a companion technical note, "Electronics Supply Chain Overview" (UVA-OM-1716); as well as with the following ca...Starting at €8.20
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Gender and Negotiation: Review of Research and Implications for Practitioners
Elias, AllisonTechnical Note DARDEN-BC-0289-EKnowledge and CommunicationThis technical note addresses when and how gender is relevant in a negotiation setting. It provides an up-to-date summary of existing research as well as advice for practitioners (particularly those identifying and/or presenting as women) as they navigate their careers. This note can be used in general negotiation courses (undergraduate, MBA, or executive education) or in programming specific to women in leadership. It is currently used in the Da...Starting at €8.20
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Using Hypothesis-Driven Thinking in Strategy Consulting (French version)
Liedtka, Jeanne M.Technical Note DARDEN-BP-0565-FRCorporate GovernanceThis is a French translation of the March 20, 2006 version of UVA-BP-0486. This technical note describes the process of hypothesis-driven thinking, using examples from strategy consulting, medicine, and architecture. Associated with the scientific method, hypothesis-driven thinking focuses on the creative generation of alternative hypotheses and on their subsequent validation or refutation through the use of data. Hypothesis generation asks the c...Starting at €8.20
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How Operations Impacts Financial Performance
Chao, Raul O.; Goldberg, RebeccaTechnical Note DARDEN-OM-1779-EService and Operations ManagementThis note explains the building blocks of common financial performance metrics and show how operations affect those metrics. Return on assets (ROA) and return on equity (ROE) are two key measures of the financial performance of a firm. ROA captures the operational aspects of the firm while ROE captures the financing decisions of the firm.Starting at €8.20
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Artificial Intelligence in Business: Machines and Management
Laseter; Timothy M.; Frazer; Anne; Boatright; Benjamin; Shaloudegi; KoushyarTechnical Note DARDEN-OM-1778-EService and Operations ManagementThis technical note offers an overview of artificial intelligence (AI) and some ways in which machine learning is leveraged to build this type of intelligence. The note also explores two schools of thought around AI’s potential, discusses the possible roles for AI in business, highlights opportunities for collaboration between employees and AI, and considers one approach around responsible AI implementation. This note is taught at Darden in the s...Starting at €8.20
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Google Cloud Platform: Cloud Storage
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminTechnical Note DARDEN-QA-0941-EDecision AnalysisGoogle Cloud Platform (GCP) offers Cloud Storage, a popular cloud computing resource for data storage. This note provides information about uploading data to Cloud Storage, creating BigQuery tables from data found in Cloud Storage, previewing files in Cloud Storage, and sharing Cloud Storage buckets.Starting at €8.20
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Continuous Design Using Hypothesis-Driven Development
Cowan, AlexTechnical Note DARDEN-OM-1740-EService and Operations ManagementThis technical note introduces readers to two important concepts involving design in the digital sphere: continuous design and hypothesis-driven design (HDD). Continuous design applies the proposition that rather than doing a large amount of design and research up front, a team is better off building smaller, specific items, testing them with users, and iteratively changing the design based on what it learns. HDD operates from the foundation that...Starting at €8.20
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Introduction to Corporate Governance
Cheng, Yo-JudTechnical Note DARDEN-S-0356StrategyThis note provides an introduction to corporate governance from a managerial perspective, covering key aspects of board responsibilities and board composition, the regulatory environment and legal duties of directors, and changes in governance systems over time, with a focus on publicly traded firms in the United States.Starting at €8.20
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Facilitating Digital Development with Agile User Stories
Cowan, AlexTechnical Note DARDEN-OM-1739-EService and Operations ManagementImplicitly or explicitly, product-development teams in digital spaces will go through a process of gathering and employing data to help them create and iterate upon a user experience that invites high engagement. An important part of gathering this data is having actual users test the product, but in order to learn what testable criteria constitute successful user behaviors, managers and teams can employ user stories, testable micronarratives abo...Starting at €8.20