English
Español
Toggle Nav
Search
My Cart
Menu

Default Category

Showing 10 of 175 results

Page
Set Ascending Direction
  1. Teaching Note

    Positioning Game - Teaching Note

    By Farris, Paul W. / Yemen, Gerry / Dane, Jerome
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0677TN-E
    Published: Dec 13, 2013
    Reviewed: Dec 9, 2015
    Format: PDF
    Pages: 28
    Language: English
    €0.00 PVP Institution
    See details Add to Wish List
  2. Teaching Note

    Kalashnikov: What's in a Name? (A) and (B) - Teaching Note

    By Isabella, Lynn A. / Moore, Marian Chapman / Yemen, Gerry
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0697TN-E
    Published: Dec 17, 2007
    Reviewed: Sep 24, 2014
    Format: PDF
    Pages: 12
    Language: English
    €0.00 PVP Institution
    See details Add to Wish List
  3. Case

    SmartOps Corporation: Forging Smart Alliances?

    By Wilcox, Ronald T. / Yemen, Gerry
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0797-E
    Published: Mar 18, 2011
    Reviewed: Apr 18, 2013
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  4. Technical Note

    Brand Positioning Statements

    By Wilcox, Ronald T. / Yemen, Gerry
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0827-E
    Published: Jan 20, 2012
    Reviewed: Apr 27, 2018
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
    See details Add to Wish List
  5. Teaching Note

    Dunia Finance LLC (A), (B), and (C) - Teaching Note

    By Venkatesan, Rajkumar / Bodily, Samuel E. / Yemen, Gerry ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0842TN-E
    Published: Mar 25, 2015
    Format: PDF
    Pages: 12
    Language: English
    €0.00 PVP Institution
    See details Add to Wish List
  6. Case

    Mauboussin Japan: A French Gem in Asia

    By Delecolle, Thierry / Kamin, Ronald G. / Parguel, Beatrice ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0853-E
    Published: Aug 13, 2013
    Reviewed: Feb 17, 2014
    Format: PDF
    Pages: 18
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  7. Teaching Note

    Mauboussin Japan: A French Gem in Asia - Teaching Note

    By Delecolle, Thierry / Kamin, Ronald G. / Parguel, Beatrice ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0853TN-E
    Published: Aug 13, 2013
    Format: PDF
    Pages: 27
    Language: English
    €0.00 PVP Institution
    See details Add to Wish List
  8. Case

    Uber Pricing Strategies and Marketing Communications

    By Farris, Paul W. / Yemen, Gerry / Weiler, Virginia ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0871-E
    Published: May 23, 2014
    Reviewed: May 2, 2016
    Format: PDF
    Pages: 15
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  9. Teaching Note

    Uber Pricing Strategies and Marketing Communications - Teaching Note

    By Farris, Paul W. / Yemen, Gerry
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0871TN-E
    Published: Oct 27, 2014
    Reviewed: May 2, 2016
    Format: PDF
    Pages: 8
    Language: English
    €0.00 PVP Institution
    See details Add to Wish List
  10. Case

    The Times of India: Start the Presses

    By Venkatesan, Rajkumar / Yemen, Gerry / Sriram, S.
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0877-E
    Published: Aug 6, 2015
    Reviewed: Apr 14, 2017
    Format: PDF
    Pages: 22
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List

Showing 10 of 175 results

Page
Set Ascending Direction
Shop By
Applied filters
  1. Document Areas
    Marketing
  2. Document Areas
    Leadership and People Management
  3. Authors
    Yemen, Gerry
Clear All
Filters
Catalog
  1. Cases 166 items
  2. Readings 9 items
Document Areas
  1. Decision Analysis 9 items
  2. Knowledge and Communication 8 items
  3. Accounting and Control 9 items
  4. Economics 11 items
  5. Business Ethics and Corporate Social Responsibility 2 items
  6. Finance 26 items
  7. Entrepreneurship 1 item
  8. Leadership and People Management 138 items
  9. Marketing 37 items
  10. Service and Operations Management 35 items
Publication Year
  1. Last two years 2 items
  2. Last five years 33 items
  3. Over five years 142 items
Number of pages
  1. 1 – 5 47 items
  2. 6 - 10 59 items
  3. 11 - 20 51 items
  4. 21 + 17 items
Language
  1. English 163 items
  2. Spanish 3 items
Authors
  1. Avery, Jill 112 items
  2. Cardona Soriano, Pablo 115 items
  3. Chinchilla, Nuria 231 items
  4. Dolan, Robert J. 77 items
  5. Elberse, Anita 100 items
  6. Farris, Paul W. 84 items
  7. Gerard Seijts 106 items
  8. Gómez, Sandalio 126 items
  9. Groysberg, Boris 187 items
  10. Gupta, Sunil 90 items
  11. Hill, Linda A. 99 items
  12. IESE Insight 172 items
  13. Ken Mark 100 items
  14. Las Heras, Mireia 92 items
  15. Mehta, Kandarp 94 items
  16. Miller, Paddy 82 items
  17. Nueno, José Luis 142 items
  18. Ofek, Elie 136 items
  19. Pin Arboledas, José Ramón 397 items
  20. Quelch, John A. 229 items
  21. Rangan, V. Kasturi 78 items
  22. Renart, Lluís G. 88 items
  23. Ribera, Alberto 124 items
  24. Rodríguez Porras, José María 93 items
  25. Sandeep Puri 98 items
  26. Segarra, José Antonio 91 items
  27. Stein, Guido 318 items
  28. Susaeta Erburu, Lourdes 92 items
  29. Villanueva, Julian 111 items
  30. Yemen, Gerry 175 items

Simulations

Offer your students new learning experiences.