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Showing 10 of 41 results

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  1. Case

    The Jia Wu Expansion

    By Alegre, Inés / Canela, Miguel Ángel
    Marketing
    Decision Analysis
    Collection: IESE (España)
    Ref.: ADFC-3-E
    Published: Sep 10, 2013
    Format: PDF
    Pages: 2
    Language: English
    €8.53 PVP Institution
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  2. Case

    Jia Wu Goes West

    By Alegre, Inés / Canela, Miguel Ángel / Güçlü, Burçin
    Marketing
    Decision Analysis
    Collection: IESE (España)
    Ref.: ADFC-4-E
    Published: Oct 13, 2014
    Format: PDF
    Pages: 1
    Language: English
    €8.53 PVP Institution
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  3. Teaching Note

    The Jia Wu Expansion - Teaching Note

    By Alegre, Inés / Canela, Miguel Ángel
    Marketing
    Decision Analysis
    Collection: IESE (España)
    Ref.: ADT-31-E
    Published: Sep 10, 2013
    Reviewed: Apr 9, 2013
    Format: PDF
    Pages: 8
    Language: English
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  4. Teaching Note

    Jia Wu goes West - Teaching Note

    By Alegre, Inés / Canela, Miguel Ángel / Güçlü, Burçin
    Marketing
    Decision Analysis
    Collection: IESE (España)
    Ref.: ADT-33-E
    Published: Oct 13, 2014
    Format: PDF
    Pages: 13
    Language: English
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  5. Teaching Note

    Positioning Game - Teaching Note

    By Farris, Paul W. / Yemen, Gerry / Dane, Jerome
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0677TN-E
    Published: Dec 13, 2013
    Reviewed: Dec 9, 2015
    Format: PDF
    Pages: 28
    Language: English
    €0.00 PVP Institution
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  6. Teaching Note

    Kalashnikov: What's in a Name? (A) and (B) - Teaching Note

    By Isabella, Lynn A. / Moore, Marian Chapman / Yemen, Gerry
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0697TN-E
    Published: Dec 17, 2007
    Reviewed: Sep 24, 2014
    Format: PDF
    Pages: 12
    Language: English
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  7. Case

    SmartOps Corporation: Forging Smart Alliances?

    By Wilcox, Ronald T. / Yemen, Gerry
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0797-E
    Published: Mar 18, 2011
    Reviewed: Apr 18, 2013
    Format: PDF
    Pages: 11
    Language: English
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  8. Technical Note

    Brand Positioning Statements

    By Wilcox, Ronald T. / Yemen, Gerry
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0827-E
    Published: Jan 20, 2012
    Reviewed: Apr 27, 2018
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
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  9. Teaching Note

    Dunia Finance LLC (A), (B), and (C) - Teaching Note

    By Venkatesan, Rajkumar / Bodily, Samuel E. / Yemen, Gerry ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0842TN-E
    Published: Mar 25, 2015
    Format: PDF
    Pages: 12
    Language: English
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  10. Case

    Mauboussin Japan: A French Gem in Asia

    By Delecolle, Thierry / Kamin, Ronald G. / Parguel, Beatrice ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0853-E
    Published: Aug 13, 2013
    Reviewed: Feb 17, 2014
    Format: PDF
    Pages: 18
    Language: English
    €8.53 PVP Institution
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