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  1. Case

    Vêgê (A) - Brand Repositioning in the Food Industry

    By Martins, Ramiro / Mendo, Susana / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-876(I)-E
    Published: Apr 30, 2009
    Reviewed: Jul 31, 2009
    Format: PDF
    Pages: 28
    Language: English
    €8.53 PVP Institution
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  2. Case

    Vêgê (A) - Reposicionamento de Marca na Indústria Alimentar

    By Martins, Ramiro / Mendo, Susana / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-876-PP
    Published: Apr 30, 2009
    Reviewed: Jun 30, 2009
    Format: PDF
    Pages: 28
    Language: Portuguese Portugal
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  3. Supplementary Case

    Vêgê (B) - Extract from Qualitative Study of June 2006

    By Martins, Ramiro / Mendo, Susana / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-877(I)-E
    Published: Apr 30, 2009
    Reviewed: Jul 30, 2009
    Format: PDF
    Pages: 3
    Language: English
    €6.21 PVP Institution
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  4. Supplementary Case

    Vêgê (B) - Extracto de Estudo Qualitativo Realizado em Junho de 2006

    By Martins, Ramiro / Mendo, Susana / Vilares Morgado, André
    Marketing
    Collection: AESE (Portugal)
    Ref.: AESE-M-A-877-PP
    Published: Apr 30, 2009
    Reviewed: Jun 30, 2009
    Format: PDF
    Pages: 3
    Language: Portuguese Portugal
    €6.21 PVP Institution
    Include:
    Other supplements
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  5. Teaching Note

    Intrapreneurship at Alcatel-Lucent - Teaching Note

    By Simon Parker / Ramasastry Chandrasekhar
    Entrepreneurship
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B14M169-E
    Published: Jan 13, 2015
    Reviewed: Jul 29, 2019
    Format: PDF
    Pages: 3
    Language: English
    €0.00 PVP Institution
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  6. Teaching Note

    Kraft Foods Canada: Targeting the Millennials - Teaching Note

    By Allison Johnson / Ramasastry Chandrasekhar
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B16A015-E
    Published: Jun 6, 2016
    Reviewed: Jun 6, 2016
    Format: PDF
    Pages: 6
    Language: English
    €0.00 PVP Institution
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  7. Teaching Note

    Earls Restaurants Ltd.: The Importance of a Communication Plan - Teaching Note

    By Mary Weil / Ramasastry Chandrasekhar
    Leadership and People Management
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B16C052-E
    Published: Jan 6, 2017
    Reviewed: Jan 6, 2017
    Format: PDF
    Pages: 8
    Language: English
    €0.00 PVP Institution
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  8. Teaching Note

    Clearly: Organizing for Omnichannel Retailing - Teaching Note

    By Kersi Antia / Ramasastry Chandrasekhar
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B17A025-E
    Published: Dec 20, 2017
    Reviewed: Dec 20, 2017
    Format: PDF
    Pages: 11
    Language: English
    €0.00 PVP Institution
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  9. Teaching Note

    Honda Canada: Relaunching Honda Fit - Teaching Note

    By June Cotte / Ramasastry Chandrasekhar
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B17A060-E
    Published: Jan 15, 2018
    Reviewed: Jan 15, 2018
    Format: PDF
    Pages: 9
    Language: English
    €0.00 PVP Institution
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  10. Teaching Note

    InteraXon Inc.'s Muse: Aligning the Supply Chain - Teaching Note

    By David Barrett / Ramasastry Chandrasekhar
    Service and Operations Management
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B17D011-E
    Published: Aug 1, 2017
    Reviewed: Aug 1, 2017
    Format: PDF
    Pages: 6
    Language: English
    €0.00 PVP Institution
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