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IESE (España)
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Six Ways Marketing Can Change the World
Jocz, Katherine E.; Quelch, John A.Article ART-1540-EMarketingThe erosion of public trust in politics is partly due to some bad practices for which marketing is frequently blamed. By exposing the principles underlying good marketing, the authors show how managers can practice marketing that benefits consumers and social institutions. Doing so could go a long way toward restoring a sense of citizenship and also help democracy flourish in the process.Starting at €8.20
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The Sales Trend at Guarini
Osuna, Ignacio; Alegre, Inés; Canela, Miguel ÁngelCase AD-370-EDecision AnalysisGuarini, a European supermarket brand, has about 150 stores in Spain. Being able to track about a 70% of the purchases through customer debit cards, Julia García, Guarini's marketing director for Spain, feels herself compelled to exploit Guarini's database, which still remains largely underused. She plans a pilot study using data from one of the stores located in Barcelona. She collects weekly sales data covering two years and tries to estimate f...Starting at €8.20
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Kapoor's Portfolio
Canela, Miguel Ángel; Alegre, Inés; Moleskis, MelinaFocused Case ADFC-5-EDecision AnalysisThe case follows a trainee portfolio manager in her attempt to build an investment portfolio using stocks on India's National Stock Exchange (NSE). Within the framework of the capital asset pricing model, this note focuses on the computation of financial returns, risk and diversification strategies.Starting at €8.20
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HR Analytics at Barney - Teaching Note
Alegre, InésTeaching Note ADT-42-EAccounting and Control, Decision Analysis, Leadership and People ManagementBarney Consumer Products is a multinational company based in Johannesburg, South Africa. The company's performance has got worse in the past couple of years and the different departments blame each other. A board meeting is taking place and the HR manager suggests that the decrease in performance might be due to employee demotivation and stress. The other board members tell the HR manager to provide data to back up his suggestion. The HR manager ...Starting at €0.00
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HR Analytics at Barney
N'Guessan, Marie Noelle; Alegre, Inés; Canela, Miguel ÁngelCase AD-369-EAccounting and Control, Decision Analysis, Leadership and People ManagementBarney Consumer Products (BCP) is a large company based in South Africa. The company's performance has worsened in the last couple of years, and the different departments blame each other. The Human Resources (HR) department manager suggest that the decrease in performance could be driven by a decrease in employee performance due to lack of motivation and stress. The board asks the HR manager to provide some data to back up his intuition. The HR ...Starting at €8.20
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Jia Wu goes West - Teaching Note
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinTeaching Note ADT-33-EDecision Analysis, MarketingThe objective of this note is to illustrate forecasting with monthly sales data. It is based on historical data of household goods sales in United Kingdom, from January 1997 to December 2011. The student is challenged to develop a model for these data and to calculate a forecast for 2012 sales, based on this model. There is a companion IESE focus case, - ADFC-003 -"The Jia Wu Expansion", that covers the prior expansion of Jia Wu to Australia. The...Starting at €0.00
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Palau de la Música Catalana: Management, Control and Fragility of Culture (Chinese Version)
Alegre, Inés; Davila, AntonioCase C-751-ZHAccounting and ControlThe case describes the events that led to a leadership renewal in the Palau de la Música Catalana. It deals with issues ranging from internal control, corporate governance, non-profit groups and management in the organization, as a resource for the institution.Starting at €8.20
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El marketing puede cambiar el mundo
Quelch, John A.; Jocz, Katherine E.Article ART-1540MarketingLa erosión de la confianza en la política responde en parte a algunas prácticas perniciosas de las que se suele culpar al marketing. Los autores explican los principios que sustentan el buen marketing e invitan a los directivos a hacerlos suyos para beneficiar a consumidores e instituciones sociales. Aplicándolos, pueden contribuir enormemente a restaurar el significado original del concepto de ciudadanía e impulsar, de paso, la democracia.Starting at €8.20
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San Francisco: valoración inmobiliaria
Ibarra, Alberto; Alegre, Inés; Moleskis, MelinaFocused Case ADFC-6Decision AnalysisUn MBA tiene que ayudar a un amigo a identificar propiedades inmobiliarias que podrían ser una buena inversión para obtener rentabilidad a medio o largo plazo. El MBA accede a listados de propiedades, que pueden añadirse a un modelo de regresión para predecir los precios y, al compararlos con los precios de mercado, permiten identificar posibles oportunidades de inversión.Starting at €8.20
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Palau de la Musica Catalana: Gestión, control y la fragilidad de la cultura
Alegre, Inés; Davila, AntonioCase C-751Accounting and ControlEl caso describe los hechos que llevaron a la renovación de la cúpula directiva del Palau de la Música Catalana. El caso trata temas que van desde control interno, gobierno corporativo, entidades sin ánimo de lucro y gestión dentro de la sociedad como una fuente de recursos para la organización.Starting at €8.20