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HBSP (USA)
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Lattice Ways to Participate: Creating a Company Culture of Collaboration and Transparency
Benko, Cathleen; Anderson, MollyBook Chapter HBS-7012BC-EThe traditional corporate ladder is giving way to a new kind of organizational structure-the corporate lattice-in which success is no longer defined as a linear climb to the top, and rigid definitions of what work is, how it should be accomplished, and who gets to participate are being transformed. In this chapter, the authors examine how companies can enable broad-based, nonhierarchical forms of participation through the interrelated forces of c...Starting at €8.20
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Lattice Ways to Build Careers: An Operational Approach to Career Customization
Benko, Cathleen; Anderson, MollyBook Chapter HBS-7018BC-EThe changing world of work is dismantling the corporate ladder step by step. Tom Peters, the best-selling author of "In Search of Excellence," sums it up this way: "It's over. No more vertical. No more ladder. A career is now a checkerboard. Or even a maze." In this chapter, the authors explore how companies can redesign their talent practices through career enhancement and customization. They introduce the mass career customization (MCC) tool, w...Starting at €8.20
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The Individual's Guide to the Shifting Landscape: Charting Your Career Path Within the Corporate Lattice Structure
Benko, Cathleen; Anderson, MollyBook Chapter HBS-7019BC-EThe traditional corporate ladder is giving way to a new kind of organizational structure-the corporate lattice-in which success is no longer defined as a linear climb to the top, and rigid definitions of what work is, how it should be accomplished, and who gets to participate are being transformed. In this chapter, the authors explore the changing role each individual plays in directing his or her own lattice journey. Individuals need to treat th...Starting at €8.20
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Dell Online (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCase HBS-502S31MarketingDell comenzó el comercio en línea para sus ordenadores en 1996, y para 1997 había alcanzado una tasa de ventas de $ 3 millones al día. El caso describe el proceso interno que dio lugar a estos resultados dramáticos y plantea la cuestión de cómo la empresa debe aprovechar esta actividad a fin de lograr el 50% de la compañía que está previsto $ 20 mil millones en ventas para el año 2000 a través de los canales de Internet de conocer a Michael Dell....Starting at €8.20
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Merrill Lynch: Integrated Choice (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCase HBS-502S33MarketingEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Merrill Lynch, una firma de corretaje de servicio completo con $ 1,5 billones en activos de clientes, está siendo atacada por tanto de descuento y las firmas de corretaje electrónico. Responde con Inte...Starting at €8.20
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Contadina Pasta & Pizza (A) (Spanish version)
Rangan, V. Kasturi; Bell, MarieCase HBS-503S11MarketingNestle Co.'s Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly $100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a detailed look at the use of simulated test markets to forecast a new product's potential.Starting at €8.20
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Talbots: Un clásico
Rangan, V. Kasturi; Bell, MarieCase HBS-503S14MarketingEste caso describe qué tienda de ropa los $ 1 mil millones de mujeres decidió atraer a los clientes más jóvenes, lo que salió mal, y las medidas adoptadas para recuperar. A finales de 1999, la compañía ha restablecido en sí y se enfrenta a varias oportunidades de crecimiento y debe decidir sobre el mejor curso de acción.Starting at €8.20
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Comercializando la Liga Nacional de Hockey
Rangan, V. Kasturi; Bell, MarieCase HBS-503S54MarketingUna tercera parte de los equipos 24 de la Liga Nacional de Hockey (NHL) no son rentables. Otro tercio son poco rentable. Este caso proporciona los antecedentes y estudios de mercado para ayudar a los directivos de las decisiones maquillaje NHL pertenecientes a cómo les gustaría hacer crecer la base de fans. Las dos opciones bajo consideración son publicidad de la red y de base comercialización.Starting at €8.20
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Dendrite International (Spanish Version)
Cespedes, Frank V.; Bell, MarieCase HBS-507S07MarketingDendrita International es un proveedor $ 23 de millones (1992 ingresos) de software de automatización de ventas para las compañías farmacéuticas en Europa, Japón y Estados Unidos. La estrategia de la firma ha dependido de ser un proveedor de servicio completo a las empresas multinacionales. Inminentes cambios en la industria farmacéutica, así como los desarrollos tecnológicos y competitivos, han planteado cuestiones relativas a los mejores medios...Starting at €8.20
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From Ladder to Lattice: The New Workforce Imperative
Benko, Cathleen; Weisberg, AnneBook Chapter HBS-3881BC-ELeadership and People ManagementScaling the corporate ladder has been the enduring gold standard for personal success since organizational hierarchy was invented at the beginning of the industrial age. However, a confluence of market and demographic forces in the past twenty years has compressed hierarchies, shortened the ladder, and reduced the qualified pool of high-potential employees available to climb it. Another set of business and societal influences has reshaped the Ame...Starting at €8.20