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IESE (España)
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The Apple ROKR: Fusing the Music and Wireless Industries
Comín, Marta; Valor Sabatier, Josep; Sieber, SandraCase SI-156-EInnovation and ChangeTelefónica Móviles, S.A. is deciding whether to subsidize the purchase of ROKR, a hybrid "telephone-iPod" which can be used as a normal phone, as well as for listening to music previously downloaded through a computer. The case describes the structure of the music industry and the revolution brought about by music exchange systems. It also provides material for the study of the effects of digitalization on the structure of the music sector.Starting at €8.20
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Seat Sport: Knowledge on the move
Cáliz, Cristina; Miller, Georgina; Andreu i Civit, Rafael; Valor Sabatier, Josep; Sieber, SandraCase SI-117-EKnowledge and CommunicationThe case describes how, starting from scratch, Seat Sport has acquired the necessary knowledge and capabilities to compete successfully in local rallies. Now, as his team looks set to start competing at world level, Vicente Aguilera, President of Seat Sport, is wondering what kinds of knowledge he will need to develop within the division and what kind of specialists the team will need in order to be able to compete successfully in the new categor...Starting at €8.20
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Terra Lycos
Perry, Gaynor; Oliver C.; Valor Sabatier, Josep; Sieber, SandraCase SI-130-EInformation Technologies, Knowledge and CommunicationIn May 2000, the leading Spanish language portal and Internet Access Provider (IAP), Terra, announced that they were to buy the fourth ranking US portal, Lycos, for $12.5 billion in stock. This merger enabled Terra to expand from Spanish and Portugese speaking markets to become a global player. However, the continued success of the big three portals, AOL, MSN and Yahoo!, has kept Terra Lycos amongst the second tier of portal companies. Against a ...Starting at €8.20
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Prous Science: Adapting business to the technological revolution
Merlini, A.; Estévez, A.; Sieber, SandraCase SI-119-EKnowledge and CommunicationProus Science has been providing information and information services on drug R&D, pharmacology, medicine and medicinal chemistry since 1958. From its beginnings it has favored technological innovation, and over the years the company's products have evolved through the years from print journals to diskette- and CD-ROM-based databases to classic online files and the newest electronic formats. The Internet option has since been complemented by Intr...Starting at €8.20
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Germany in the 1990's: From reunification to European Monetary Union
Sieber, Sandra; Gual, JordiCase ASE-384-EEconomicsStarting at €8.20
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Google 2015
Sieber, Sandra; Valor Sabatier, JosepCase SI-217Innovation and ChangeEl caso presenta la situación de Google en el año 2015, haciendo énfasis en su posicionamiento competitivo en el mercado de los buscadores y de la publicidad en Internet. Se describe también la organización y la filosofía de trabajo que ha permitido a esta empresa ser el líder indiscutible en su sector.Starting at €8.20
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M-Pesa - Mobile Banking in Kenya (Chinese Version)
Sieber, Sandra; Lago, Alejandro; GO, TimothyCase SI-192-ZHInformation Technologies, Innovation and Change, Service and Operations ManagementM-Pesa is an innovative mobile-phone-based money transfer service from Safaricom, the largest mobile network operator in Kenya. M-Pesa allows users with a national ID card or passport to deposit, withdraw and transfer money to other users easily via SMS. Originating from the idea of using mobile technology to help customers make payments to microfinance institutions, M-Pesa had transformed itself into a nationwide money transfer service used by m...Starting at €8.20
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Groupon: cambiar los hábitos de compra
Sieber, Sandra; Káganer, Evgeny; Al Turaigi, Tariq; Tatarinov, KatherineCase SI-187Innovation and Change, Knowledge and CommunicationEl meteórico ascenso de Groupon sin duda había sido excepcional, hasta el punto de que la revista Forbes lo había calificado como "el mayor crecimiento que una empresa ha experimentado jamás". Al lograr decenas de millones de usuarios desde 2008, muchos pensaron que Groupon iba a cambiar el modo en que consumíamos y disfrutábamos de nuestro tiempo libre. Sin embargo, el 2 de junio de 2011 la empresa lanzó una OPV y no todos quedaron tan impresion...Starting at €8.20
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Funding Circle: un marketplace para la financiación de Pymes
Sieber, Sandra; Rafnsdottir, AnnaCase SI-196Entrepreneurship, Finance, Information TechnologiesTras la crisis financiera de 2008, surgió una ola de desconfianza y descontento que afectó al sistema bancario tradicional. Antes de la crisis, era relativamente fácil obtener un préstamo; sin embargo, los prestatarios vieron cómo se cortaban, de repente, sus líneas de crédito al restringir los bancos y otras instituciones financieras el acceso a los préstamos. Esto creó una brecha en la financiación que favoreció el crecimiento y la expansión de...Starting at €8.20
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Diversey y la creación del 'Internet of Clean'
Sieber, Sandra; Rafnsdottir, AnnaCase SI-202Information TechnologiesDiversey, un "proveedor global de soluciones de limpieza, saneamiento e higiene para empresas", ha implementado una nueva propuesta de valor en el marco de su transformación digital, pasando de un modelo de negocio pipeline a otro de plataforma basada en el conocimiento. Su viaje ha influido enormemente en el sector de la limpieza e higiene, que había quedado en gran medida al margen de la digitalización.Starting at €8.20