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IESE (España)
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A Service Model for Cultural Excellence
Muñoz-Seca Fernández-Cuesta, BeatrizArticle ART-2080-EKnowledge and Communication, Service and Operations ManagementCulture, that intrinsic expression of humankind, has somehow grown remote from the general public. Arts and cultural institutions, just like their business counterparts, urgently need to find new audiences, meet changing demands and consider their business models afresh. The whole sector needs to reinvent itself, says the author. But how? Beatriz Muñoz-Seca recommends that arts and cultural institutions focus not so much on their products as on c...Starting at €8.20
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Norio Ohga: The Fifth President of Sony Corporation
Sáez, Francisco J.; Riquelme, Hernán; Kase, KimioCase DG-1481-EStrategyThe case analyses the conceptual scheme or model identified in Norio Ohga's management style, which we call the proto-image of the firm (PIF) approach. Sony's success in its diversification strategy is explained on the basis of PIF.Starting at €8.20
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Chihiro Kanagawa, President of Shin-Etsu Chemical
Sáez, Francisco J.; Riquelme, Hernán; Kase, KimioCase DG-1483-EStrategyThis case examines the professional career of Chihiro Kanagawa, and shows how he turned Shin-Etsu Chemicals into a major international player in a sector in which Japanese companies had traditionally been uncompetitive. The case illustrates Kanagawa's dynamic management style and the value system on which it is based and we call the profit- arithmetic (PA) approach. Shin-Etsu Chemical's success by not spending money on projects not generating imm...Starting at €8.20
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Chihiro Kanagawa, Presidente de Shin-Etsu Chemical
Sáez, Francisco J.; Riquelme, Hernán; Kase, KimioCase DG-1483StrategyEste caso revisa la carrera profesional de Chihiro Kanagawa y explica cómo convirtió Shin-Etsu Chemicals en uno de los participantes más importantes a nivel internacional en un sector en el que históricamente las empresas japonesas no habían sido competitivas. El caso ilustra el estilo de gestión dinámico de Kanagawa y el sistema de valores en los que se basa y que denominamos política "profit- arithmetic" (PA). Asimismo se explica el éxito de la...Starting at €8.20
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Action Variables (Portuguese Version, Brazil)
Muñoz-Seca Fernández-Cuesta, Beatriz; Riverola, JosepTechnical Note PN-411-PBService and Operations ManagementThe technical note discusses the six action variables of a trading system: processes, capacity, flows, human resources, information system, and conflict resolution system.Starting at €8.20
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Norio Ohga: quinto presidente de Sony Corporation
Sáez, Francisco J.; Riquelme, Hernán; Kase, KimioCase DG-1481StrategyEl caso analiza el esquema o modelo conceptual del estilo de gestión de Norio Ohga, que nosotros denominamos la protoimagen de la empresa (PIF), y explica el éxito de Sony en su estrategia de diversificación basada en esta política.Starting at €8.20
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Masao Ogura's Haulage Revolution: Home Delivery Service (Takkyubin)
Sáez, Francisco J.; Riquelme, Hernán; Kase, KimioCase DG-1484-EStrategyThe case describes the thought and change process of an entrepreneur who revolutionsed the haulage industry in Japan. Along with other three cases this serves to identify the mental schemata of business leaders. In Mr Ogura's case his metal scheme is classified as Proto-Image of the Firm (PIF) approach.Starting at €8.20
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La revolución del transporte de Masao Ogura: el servicio de entrega a domicilio (Takkyubin)
Sáez, Francisco J.; Riquelme, Hernán; Kase, KimioCase DG-1484StrategyEl caso describe el pensamiento y proceso de cambio de un empresario que revolucionó el sector del transporte en Japón. Junto con otros tres casos, éste sirve para identificar el esquema mental de administradores de empresas. En el caso de Masao Ogura, su esquema mental se ha denominado protoimagen de la empresa (PIF).Starting at €8.20
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The Service Activity Sequence (SAS) (Portuguese Version, Brazil)
Muñoz-Seca Fernández-Cuesta, BeatrizTechnical Note PN-481-PBService and Operations ManagementThe SAS describes the activities to transform an idea to a service delivery reality that is in constant change. It acknowledges a service as an unfinished proposal that needs constant tuning. The SAS has to be configured to pursue the company¿s strategic proposal. It will respond to the strategy by generating a materialized service that provides reality to the strategic intent. But, an ¿alive¿ service that is in constant movement. The SAS has eig...Starting at €8.20
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The Neonatal Service of the Hospital 12 de Octubre in Madrid (Portuguese Version, Brazil)
Muñoz-Seca Fernández-Cuesta, BeatrizCase P-1124-PBService and Operations ManagementThe case describes the service experience at the Neonatal Unit of the Hospital 12 de Octubre. It starts with a description of the activities of the Unit, and goes on to explain how the service is organized and how the use of a specific methodology assists in problem solving. The Unit is focused on understanding client needs that are not implicitly described and providing solutions and alternatives for demands that are not formally made.Starting at €8.20