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Case

Norio Ohga: quinto presidente de Sony Corporation

By Sáez, Francisco J. / Riquelme, Hernán / Kase, Kimio

El caso analiza el esquema o modelo conceptual del estilo de gestión de Norio Ohga, que nosotros denominamos la protoimagen de la empresa (PIF), y explica el éxito de Sony en su estrategia de diversificación basada en esta política.

Collection: IESE (España)

Ref: DG-1481

Format: PDF

Number of pages: 23

Publication Date: Dec 12, 2005

Language: Spanish, English

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Description

Year: 1995

Geographic Setting: Japón

Norio Ohga: quinto presidente de Sony Corporation

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Norio Ohga: quinto presidente de Sony Corporation

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Norio Ohga: quinto presidente de Sony Corporation

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