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IESE (España)
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Working in Iraq (C): A tale of two Iraqs: Peace, blood and oil
Al-Rikabi, Ammar; Ribera, AlbertoCase DPO-297-ELeadership and People ManagementContinuation of the cases "Working in Iraq" (A) and (B). After leaving the bank where he had been working, the protagonist is hired by an investment fund interested in the possibility of doing business in Iraqi Kurdistan, in northern Iraq, which offers interesting opportunities.Starting at €5.74
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Web Analytics: Demystifying Performance Marketing
Gallo, Iñigo; Valentí, Albert; Segarra, JavierTechnical Note MN-406-EMarketingIn this note, we provide a simple guide to assess your company's performance along the critical business phases of attracting visitors to your site, converting those visitors into customers, and having them come back. We keep concepts simple and stay away from unnecessary sophistication. Armed with this basic knowledge, you should be able to understand the principal goals, potential issues, and lines of work regarding your online presence.Starting at €8.20
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Rappi: The Growth Dilemma
Valentí, Albert; Zunino, Diego; Panlilio, LorenzoCase M-1377-EEntrepreneurship, MarketingThe Colombian startup Rappi, an on-demand delivery platform, became the first Colombian unicorn in only 3 years from its founding. The co-founder is reflecting on how to maintain the growth trend that drove the company?s success. Rappi?s executives face choices in three areas: organic growth, expansion to other product markets, and expansion in another geographical market.Starting at €8.20
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Telefonica Czech Republic: The FREE Revolution (A)
Segarra, José Antonio; Valentí, AlbertCase M-1306-EInnovation and Change, Marketing, StrategyThe case describes the concerns facing an executive of the Moreno group of companies who is not a member of the owning family when a strategic plan he has presented to the owners is rejected. It also illustrates the role played by the owning family in the governance structure of a family firm.Starting at €8.20
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Telefónica Chequia: la revolución Free (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307Innovation and Change, Marketing, StrategyEn la parte B del caso se explica qué sucedió ocho semanas después del lanzamiento de los nuevos planes tarifarios Free: la decisión de Luis Malvido, presidente ejecutivo de Telefónica Chequia; la reacción de la competencia; la evolución del mercado y los consumidores; o las nuevas informaciones sobre la subasta, entre otras. También se exponen los primeros resultados que obtuvo Telefónica.Starting at €5.74
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The City of Peace: 19 years on
Al-Rikabi, Ammar; Ribera, AlbertoCase DPO-186-ELeadership and People ManagementAn MBA student, who moved to London from his native Iraq at the age of 9 because of the war, decides to accept a summer internship in an Iraqi investment bank. The case study relates his personal and professional experiences during his stay in Baghdad, while also addressing topics such as the socioeconomic situation, personal security and business opportunities.Starting at €8.20
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Telefonica Czech Republic: The Free Revolution (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307-EInnovation and Change, Marketing, StrategyPart B of the case describes what happened eight weeks after the launch of the new Free pricing plans: the decision made by Luis Malvido, CEO of Telefónica Czech Republic; the competition's reaction; the evolution of the market and consumers; new information on the auction, etc. It also presents Telefónica's initial results.Starting at €5.74
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The City of Peace: 19 Years On - Teaching Note
Al-Rikabi, Ammar; Ribera, AlbertoTeaching Note DPOT-41-ELeadership and People ManagementSummary of teaching objectives and possible plan for class discussionStarting at €0.00
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The Captor Opportunity
Valentí, Albert; González, Jorge; Ernest MendozaCase M-1380-EMarketingCaptor Materials is a company founded and managed by Ernest Núñez. The main asset of Captor Materials was a patented absorbent technology for the removal of nitrogen oxides (NOx) with an unprecedented high yield, which Núñez himself had developed years earlier. An accumulated exposure to NOx causes gradual health deterioration and eventually death. Núñez and his team had identified three main markets for Captor, on which the development and com...Starting at €8.20
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La oportunidad Captor
Valentí, Albert; González, Jorge; Ernest MendozaCase M-1380MarketingCaptor Materials es una empresa fundada y dirigida por Ernest Núñez. El principal activo de la compañía fue una tecnología absorbente patentada para la eliminación de óxidos de nitrógeno (NOx), con un alto rendimiento sin precedentes, que el propio Núñez había desarrollado años antes. La exposición acumulada a estos óxidos provoca un deterioro gradual de la salud y, en última instancia, la muerte. Núñez y su equipo habían identificado tres merca...Starting at €8.20