English
Español
Toggle Nav
Search
My Cart
Menu

Default Category

Showing 10 of 28 results

Page
Set Ascending Direction
  1. Technical Note

    Diseño de la oferta: carteras de productos, marcas y precios

    By González, Jorge
    Marketing
    Collection: IESE (España)
    Ref.: MN-413
    Published: May 26, 2021
    Format: PDF
    Pages: 13
    Language: Spanish
    €8.20 PVP Institution
    See details Add to Wish List
  2. Technical Note

    Market Segmentation

    By González, Jorge
    Marketing
    Collection: IESE (España)
    Ref.: MN-400-E
    Published: Jul 12, 2019
    Format: PDF
    Pages: 14
    Language: English
    €8.20 PVP Institution
    See details Add to Wish List
  3. Technical Note

    Elementos de la estrategia de marketing

    By González, Jorge
    Marketing
    Collection: IESE (España)
    Ref.: MN-410
    Published: Apr 9, 2021
    Format: PDF
    Pages: 9
    Language: Spanish
    €8.20 PVP Institution
    See details Add to Wish List
  4. Case

    Mármoles del Sur, S.A. (A). Novamármol

    By González, Jorge / Segarra, José Antonio
    Finance
    Marketing
    Collection: IESE (España)
    Ref.: M-1162
    Published: Jul 1, 2003
    Reviewed: Sep 1, 2014
    Format: PDF
    Pages: 21
    Language: Spanish
    €8.20 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  5. Case

    ArteOliva

    By González, Jorge / Segarra, José Antonio
    Marketing
    Collection: IESE (España)
    Ref.: M-1132
    Published: Sep 19, 2001
    Format: PDF
    Pages: 27
    Language: Spanish
    €8.20 PVP Institution
    See details Add to Wish List
  6. Case

    SEUR: Digitalizing Express Shipping

    By Foncillas, Pablo / González, Jorge
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: M-1309-E
    Published: Oct 23, 2013
    Format: PDF
    Pages: 22
    Language: English
    €8.20 PVP Institution
    See details Add to Wish List
  7. Case

    SEUR: digitalizando el transporte urgente

    By Foncillas, Pablo / González, Jorge
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: M-1309
    Published: Oct 23, 2013
    Format: PDF
    Pages: 22
    Language: Spanish
    €8.20 PVP Institution
    See details Add to Wish List
  8. Technical Note

    Market Selection: Target Customers and Positioning

    By González, Jorge
    Marketing
    Collection: IESE (España)
    Ref.: MN-412-E
    Published: May 10, 2021
    Format: PDF
    Pages: 12
    Language: English
    €8.20 PVP Institution
    See details Add to Wish List
  9. Case

    GoQuickly.com and FileAway: Advertising in the Super Bowl

    By Gallo, Iñigo / González, Jorge / Capizzani, Mario ...
    Marketing
    Collection: IESE (España)
    Ref.: M-1374-E
    Published: Jul 15, 2019
    Format: PDF
    Pages: 15
    Language: English
    €8.20 PVP Institution
    See details Add to Wish List
  10. Case

    Caesar's Entertainment: apostando por la inteligencia artificial

    By Villanueva, Julian / González, Jorge / Balmaseda, Carmen
    Marketing
    Service and Operations Management
    Innovation and Change
    ...
    Collection: IESE (España)
    Ref.: M-1373
    Published: Sep 13, 2019
    Format: PDF
    Pages: 26
    Language: Spanish
    €8.20 PVP Institution
    See details Add to Wish List

Showing 10 of 28 results

Page
Set Ascending Direction
Shop By
Applied filters
  1. Authors
    González, Jorge
Clear All
Filters
Catalog
  1. Cases 18 items
  2. Readings 10 items
Document Areas
  1. Business Ethics and Corporate Social Responsibility 1 item
  2. Finance 2 items
  3. Innovation and Change 1 item
  4. Marketing 28 items
  5. Service and Operations Management 1 item
  6. Information Technologies 4 items
Publication Year
  1. Last five years 8 items
  2. Over five years 20 items
Number of pages
  1. 6 - 10 5 items
  2. 11 - 20 15 items
  3. 21 + 8 items
Language
  1. English 14 items
  2. Spanish 14 items
Authors
  1. Chinchilla, Nuria 222 items
  2. Elizabeth M.A. Grasby 165 items
  3. Fairchild, Gregory B. 151 items
  4. González, Jorge 0 items
  5. Groysberg, Boris 230 items
  6. Hill, Linda A. 150 items
  7. IESE Insight 237 items
  8. Kanter, Rosabeth Moss 225 items
  9. Ken Mark 286 items
  10. Martínez Abascal, Eduardo 206 items
  11. Mead, Jenny 248 items
  12. Mehta, Kandarp 216 items
  13. Mitchell, Jordan 157 items
  14. Nueno, José Luis 148 items
  15. Nueno, Pedro 188 items
  16. Ofek, Elie 154 items
  17. Pin Arboledas, José Ramón 437 items
  18. Porter, Michael E. 159 items
  19. Quelch, John A. 243 items
  20. Ramasastry Chandrasekhar 152 items
  21. Ribera, Jaume 225 items
  22. Ricart, Joan Enric 178 items
  23. Sastre Boquet, Isaac 165 items
  24. Segarra, José Antonio 171 items
  25. Sesia, Aldo 177 items
  26. Shih, Willy 190 items
  27. Soley, Jorge 167 items
  28. Stein, Guido 385 items
  29. Tàpies, Josep 157 items
  30. Yemen, Gerry 295 items
  31. Yoffie, David B. 158 items
Geographic areas
  • Geografic Areas 18 items
    • America 5 items
      • North America 5 items
        • United States of america 5 items
    • Europe 13 items
      • Southern Europe 13 items
        • Spain 13 items

Simulations

Offer your students new learning experiences.