Avena Kinesia (A)

By Arias, José Francisco / Nueno, José Luis

Marketing

Avena Kinesia's product manager finds herself in a dilemma when determining the transfer prices for Avena Gel. The company that will launch the product has not made a product launch in this category for many years.

Collection: IESE (España)

Ref: M-1007-E

Format: PDF

Number of pages: 20

Publication Date: Nov 1, 1995

Language: English, Spanish

Description

Year: 1994

Geographic Setting: España

Avena Kinesia (A)

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Avena Kinesia (A)

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Avena Kinesia (A)

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