Avena Kinesia (A)
Avena Kinesia's product manager finds herself in a dilemma when determining the transfer prices for Avena Gel. The company that will launch the product has not made a product launch in this category for many years.
Collection: IESE (España)
Ref: M-1007-E
Format: PDF
Number of pages: 20
Publication Date: Nov 1, 1995
Language: English, Spanish
Description
Avena Kinesia's product manager finds herself in a dilemma when determining the transfer prices for Avena Gel. The company that will launch the product has not made a product launch in this category for many years.
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Year: 1994
Geographic Setting: España
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"Avena Kinesia (A)"
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